assistant manager

1 week ago


Kuala Lumpur Centre Kuala Lumpur, Malaysia IGB Berhad Full time

(Location: Mid Valley City, KL)

The Marketing and Events Assistant Manager supports the development and execution of strategic marketing initiatives to strengthen the Tan & Tan brand presence, drive property sales, and enhance customer engagement. This role requires a balance of creativity, analytical ability, and strong coordination across internal teams, agencies, and sales channels.

Key Responsibilities

  • Strategy & Research: Conduct market research, competitor benchmarking, and target audience profiling.
  • Content & Branding: Oversee the development of marketing materials including brochures, videos, floor plans, and digital content. Ensure brand consistency across all touchpoints from sales galleries to social media.
  • Campaign Management: Plan and execute marketing campaigns across digital, social media, print, and outdoor channels. Maintain the online presence across the company website and property portals.
  • Agency & Vendor Coordination: Coordinate with creative agencies, media partners, and vendors for campaign deliverables. Liaise with digital agencies to ensure SEO/SEM alignment and quality content output.
  • Performance Tracking: Track campaign performance through analytics tools and prepare reports with actionable insights.
  • Events & Sales Support: Coordinate sales launches and events to drive brand and product visibility. Collaborate with vendors, consultants, and project teams to ensure accuracy in all marketing content.
  • Administration: Manage quotations, purchase requisitions, and documentation processes.

Job Requirements

  • Bachelor's Degree in Marketing, Mass Communication, Business, or a related field.
  • Minimum 4-6 years of experience in the property development or real estate industry.
  • Strong knowledge of branding, digital marketing, and event management.
  • Excellent communication, presentation, and project management skills.
  • Proficient in Microsoft Office, Canva/Adobe tools, and social media analytics.
  • Creative mindset with strong attention to detail and an eye for design.
  • Ability to multitask, work independently, and meet tight deadlines.
  • Passionate about property, lifestyle, and design.
  • Team player with a proactive and positive attitude.
  • Comfortable in a dynamic, fast-paced environment with multiple ongoing projects.


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