Key Account Manager – Livestream Avenue

We are seeking a highly driven and strategic
E-commerce Assistant Manager
to lead and grow our
Livestream & Influencer business
.

This role is responsible for managing our
TikTok and Meta (Facebook & Instagram)
presence — overseeing livestream operations, influencer partnerships, paid media performance, and platform relationships to drive revenue growth and brand visibility.

You will act as the
Key Account Manager
for Livestream Avenue — leading initiatives that merge creativity, analytics, and influencer collaboration to achieve strong commercial outcomes.

Key Responsibilities
1. Platform Partnership & Account Management

• Serve as the main contact point for
  TikTok and Meta (Facebook/Instagram)
  livestream and e-commerce platforms.
• Develop and execute
  growth strategies
  to enhance livestream performance, account health, and brand visibility.
• Build strong relationships with platform representatives and secure participation in promotional and incentive programs.
• Work closely with external
  agencies
  to align livestream execution, campaign planning, and platform optimization.
• Analyze platform analytics and provide data-backed insights to improve performance and sales conversion.

2. Advertising & Performance Optimization

• Strategize and manage
  paid advertising campaigns
  on TikTok Ads Manager and Meta Ads.
• Conduct
  A/B testing, audience targeting, bid optimization, and pixel tracking
  to improve ROAS and lower CPA.
• Closely monitor ad budgets and campaign performance to ensure spending efficiency and alignment with sales goals.
• Collaborate with marketing teams to analyze sales vs. ad performance, identifying trends and corrective actions.

3. Content & Campaign Strategy

• Work with the content team and agency to develop
  livestream content strategies
  that attract viewers and boost conversions.
• Ensure all livestream visuals and communication follow
  brand guidelines
  while leveraging trending formats and storytelling techniques.
• Drive
  pre-live and post-live engagement
  to maximize traffic and follower growth.
• Explore and implement
  AI tools or automation
  to enhance efficiency and maintain a competitive edge.

4. KOL & Affiliate Management

• Identify, recruit, and onboard
  key influencers, live hosts, and affiliate partners
  aligned with brand goals.
• Manage partnership agreements (fixed fee, commission, or hybrid models) and performance tracking.
• Collaborate with agencies to maintain strong, long-term relationships with KOLs and affiliates.
• Oversee affiliate programs, including content assets, tracking links, and payout accuracy.

5. Store Health & Compliance

• Monitor
  store health
  on TikTok and Meta platforms, ensuring full compliance with platform policies.
• Handle
  appeals and communication
  with platforms for any account-level issues or violations.
• Work with agencies to resolve low-rating, technical, or compliance-related issues quickly.

6. Livestream Host & KOL Operations

• Oversee agency recruitment, training, and management of livestream hosts and presenters.
• Evaluate host performance metrics such as
  audience retention, engagement, and conversion rates
  .
• Provide coaching or insights to improve livestream effectiveness and viewer experience.

Qualifications & Experience

• Bachelor's Degree in Marketing, Business, Communications, or related field.
• Minimum
  3 years of experience
  in e-commerce, key account management, or influencer marketing.
• Proven track record managing
  TikTok or Meta
  livestream and content performance.
• Strong understanding of
  digital advertising, influencer partnerships, and platform analytics
  .
• Hands-on experience managing compliance, campaign execution, and agency coordination.
• Excellent communication and negotiation skills.
• Multilingual in
  English, Malay, and Mandarin
  is an advantage.

Core Competencies

• Strategic Thinker & Negotiator:
  Able to create win-win partnerships with platforms and KOLs.
• Analytical & Data-Driven:
  Uses insights to optimize campaign performance and ROI.
• Innovative & Agile:
  Adapts quickly to trends, tools, and evolving social commerce dynamics.
• Leadership & Collaboration:
  Works well with cross-functional teams, agencies, and influencers.
• Results-Oriented:
  Strong sense of ownership with a focus on revenue growth and brand presence.

Why Join Us

• Be part of a fast-growing and forward-thinking e-commerce team.
• Work closely with top platform partners and influencers.
• Exposure to high-impact campaigns across TikTok and Meta platforms.
• Collaborative and innovative working environment.

If you're passionate about driving growth through livestreams, influencer partnerships, and data-led marketing — we'd love to have you on our team

Apply now
or reach out to us directly for more information.