Livestreaming Operator Leader
2 days ago
Location: KL Eco City, Bangsar
Working Hours: Monday – Friday, 9:30 AM – 6:30 PM
Job Responsibilities
- Lead the strategic planning and overall management of the livestream operations team, including livestream marketing activities, product selection, livestream process control, and live room management.
- Oversee the content planning and execution of all livestream projects to improve effectiveness, engagement, conversion rates, and achieve sales targets.
- Develop detailed livestream content plans; continuously explore, package, and optimize high-quality content; and plan trending topics to enhance content quality.
- Coordinate internally on product matching, script development, data analysis, and content optimization. Manage pre-live preparation, real-time livestream execution, and post-live follow-ups to ensure smooth operations.
- Monitor key livestream operational metrics (traffic, viewer feedback, engagement) and make timely strategy adjustments to maintain performance and improve fan loyalty.
- Plan livestream marketing campaigns, including daily promotions and major events such as Singles' Day and Double 12, and set attraction and conversion goals for each period.
- Troubleshoot livestream issues, provide feedback, and propose practical solutions to ensure stable livestream performance.
- Track and analyze livestream data, summarize insights, prepare reports, and develop optimization strategies to improve user interaction, viewer retention, and conversion rates.
- Build, lead, train, and evaluate the livestream operations team; improve business processes; and establish departmental SOPs and guidelines.
- Oversee local anchor team development (Team T), including talent optimization, training, and incubation.
Qualifications
- Familiar with e-commerce seller livestreaming processes, traffic operation rules, and resource acquisition strategies.
- Knowledge of information flow advertising, new anchor collaboration, livestream partnerships, and service provider ecosystems is an advantage.
- Strong logical thinking, clear communication skills, creativity, and a product-driven mindset.
- Excellent data analysis skills, strong judgment, and the ability to coordinate across multiple functions.
- Able to work under pressure, responsible, proactive, and self-motivated.
Job Type: Full-time
Pay: RM5, RM8,000.00 per month
Work Location: In person
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