CEO, Food

Position Overview

This newly created CEO role is responsible for defining the long-term vision, driving commercial growth, and elevating the overall operational performance of the F&B business. The CEO will lead both strategic and hands-on functions, ensuring consistent brand standards while building a strong foundation for multi-outlet expansion.

Key Responsibilities:

• Set and drive the long-term vision, direction, and growth strategy for the F&B business, ensuring alignment with the Group's overall objectives and transformation plans.
• Oversee and improve daily operations across all outlets, ensuring consistent service quality, operational efficiency, and adherence to brand standards.
• Implement strong SOPs, performance metrics, and operational improvements.
• Lead top-line growth through data-driven marketing, product/menu innovation, promotions, and customer engagement initiatives.
• Strengthen sales performance and maximise outlet profitability.
• Identify, evaluate, and execute opportunities for new store rollouts, market expansion, strategic partnerships, and franchising opportunities.
• Develop a structured pipeline for outlet expansion with clear ROI metrics.
• Build, develop, and lead a high-performing operations and management team.
• Ensure full compliance with regulatory, food safety, hygiene, and quality standards.
• Establish strong governance processes to mitigate operational, financial, and reputational risks.

Qualifications & Requirements

• Bachelor's degree in Hospitality, Business, or a related field
• 8–12 years of senior leadership experience in F&B management, preferably multi-outlet.
• Proven track record in driving business growth, operational excellence, and profitability.
• Strong strategic, commercial, and financial acumen.
• Demonstrated success in leading and developing teams.
• Deep understanding of food safety, service standards, and F&B operational best practices.
• Results-driven with strong execution, analytical, and problem-solving capabilities.