Senior Associate, Marketing and Business Intelligence
2 days ago
About the role
Our client is a leading global provider of
water treatment solutions and high-performance industrial technologies
, serving customers across manufacturing, utilities, and high-tech industries. They are seeking a proactive and analytical
Senior Marketing Associate
to support growth in the
Data Centre and Microelectronics
segments across Southeast Asia. This role blends market insight, innovation support, and hands-on marketing execution to strengthen the company's presence in fast-growing, technology-driven sectors.
Responsibilities
- Conduct market research to analyse industry trends, customer buying behaviours, competitor activities, and segment opportunities.
- Prepare insights, reports, and data analyses to support commercial strategies and sales planning.
- Coordinate innovation-related activities including product trials, pilot programs, launch support, and post-launch hypercare.
- Assist in adapting new technologies and developing localized market insights for new product development.
- Support account-based marketing initiatives, including growth planning for key customers, budgeting input, performance reviews, and gap analysis.
- Collaborate with sales teams on forecasting, customer insights, and segment planning.
- Organize and execute marketing events, trade shows, seminars, and internal/external campaigns.
- Develop and design marketing collaterals such as brochures, presentations, digital content, and social media materials.
- Ensure brand consistency across all marketing and customer-facing activities.
- Manage booth concepts, agendas, and promotional materials for exhibitions and customer engagements.
Requirements
- Bachelor's degree in Marketing, Chemical Engineering, Chemistry, Environmental Engineering, or a related field.
- Strong analytical capabilities with the ability to interpret research and communicate insights.
- Comfortable working independently and navigating ambiguity in a dynamic environment.
- Energetic, proactive, responsible, and a collaborative team player.
- Strong communication skills, attention to detail, and ability to manage multiple deadlines.
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