Manager, Future Students

Key Duties and Responsibilities

1. Recruitment & Marketing Strategy

• Develop, plan, and manage recruitment strategies to attract international and domestic students, aligned with the institutional goals.
• Design and implement marketing campaigns (digital, print, events) in collaboration with the Marketing & Campaigns team.
• Coordinate outreach activities including school visits, open days, expos, and virtual events to strengthen the university brand presence.
• Cultivate relationships with high school counsellors, agents, partner institutions, and articulation pathway providers.
• Leverage social media and digital platforms to actively engage and attract prospective students.

2. Student Services & Relations

• Oversee the future student journey from initial inquiry to enrolment, ensuring an exceptional customer experience for students and families.
• Supervise a team handling student inquiries, applications, and admissions, ensuring timely and accurate follow-up.
• Collaborate with internal teams to coordinate orientation programmes and onboarding support for new students.
• Act as a liaison for international students, including support with visa applications, compliance, and settling-in processes.

3. Recruitment Operations & Performance

• Lead and monitor Education Consultants, setting clear KPIs and tracking performance by intake cycle.
• Establish and monitor sales objectives, including lead generation, conversion, and enrolment targets.
• Use CRM systems for territory management, event tracking, and lead management to support datadriven decision-making.
• Regularly analyse recruitment data (conversion rates, market insights, competitor activities) to optimize strategies.
• Prepare and present progress reports to senior management.

4. Partnerships & Agent Management

• Develop, appoint, and manage recruitment agents in Malaysia and overseas, including performance reviews and training.
• Work with regional representatives to coordinate recruitment strategies and maximize market reach.
• Identify and pursue new markets and opportunities based on industry developments and trends.

5. Academic Collaboration & Engagement Programmes

• Partner with academic teams to design nurturing and engaging programmes for campus visits, workshops, and virtual sessions.
• Support the delivery of impactful student experiences that build strong connections with the university

6. Team Leadership & Development

• Lead, motivate, and develop the Future Students Team, including recruitment officers, administrative staff, and student ambassadors.
• Provide coaching, training, and performance management to strengthen team capabilities.
• Delegate responsibilities effectively, recognize achievements, and foster a culture of accountability and excellence.
• Manage budgets for marketing and recruitment activities to ensure cost-effective operations.

JOB REQUIREMENTS

• A degree – preferably in marketing, communications, business, administration or relevant professional qualifications
• A minimum of 5 years' experience in a student recruitment environment.
• Proven experience in leading teams and engaging stakeholders to deliver effective and efficient Domestic and International recruitment strategies.
• Experienced in managing external agencies to enhance and supplement recruitment activities.
• CRM experience/training to manage sales pipeline.
• Proficient in data analysis, performance reporting, and executing strategic initiative
• Demonstrable and well-developed interpersonal skills; comfortable engaging directly with suppliers, agents, and prospective students. Proven track record in building productive relationships with clients, partners, and suppliers.
• Exceptional written and verbal communication abilities, with a professional tone suitable for handling complex enquiries.

Job Type: Full-time

Pay: RM7, RM11,000.00 per month

Work Location: In person