Senior Performance Marketing Executive
1 week ago
- Plan, execute, and optimize performance marketing campaigns across global advertising platforms.
- Execute user acquisition strategies for cross-platform distribution, including browser-based and direct installation pathways.
- Analyses and monitor campaign data, focusing on key metrics such as ROI, CPI, CAC, and retention performance.
- Work closely with the creative team to provide insights for ad creatives, generate ideas, and continuously improve material performance.
- Conduct competitor research, evaluate industry trends, and explore new channels, partners, and growth opportunities.
- Prepare campaign reports and provide data-driven recommendations for ongoing optimization.
Requirements
- Diploma or above, with 1 year or more experience in performance marketing, user acquisition, or digital advertising.
- Hands-on experience with platforms such as Facebook Ads, TikTok Ads, Google Ads, Meta Ads, or other international ad networks.
- Experience in managing non-store distribution channels is a strong advantage.
- Strong analytical skills with the ability to interpret data and optimise campaigns efficiently.
- Detail-oriented, proactive, highly responsible, and able to execute tasks independently.
- Good communication skills and the ability to collaborate across teams.
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