E-Commerce Marketing Executive

5 days ago

Kampung Baharu Nilai, Negeri Sembilan, Malaysia LAO BAN NIANG (M) SDN. BHD. Full time

As an E-Commerce Marketing Executive, you will be primarily responsible for growing our brands growth (LadyBossFoodie / Auntie Chia's) across marketplaces such as TikTok, Shopee, Lazada & XHS 小红书. This role requires you to be analytical as well as super hands on with execution.

You'll be part of a fast-paced marketing team, working directly with the founders to plan and execute campaigns across digital platforms. This role is ideal for someone who loves variety — from writing and content creation to campaign analysis and social media coordination.

You should be a T-shaped marketer: comfortable in all areas of marketing, but with strong hands-on experience in digital performance and content marketing.

Areas of Responsibility

1. Affiliate & Partner Liaison (50%)

  • Manage and communicate with KOLs, KOCs, affiliates, and influencers across TikTok, FB, and Little Red Note.
  • Track affiliate performance, provide content briefs, and ensure timely submissions.
  • Build long-term relationships with partners and explore collaboration opportunities.
  • Coordinate sample deliveries, campaign timelines, and payout summaries.

2. Content Topic & POV Creation (30%)

  • Research and ideate weekly POV (Point of View) angles based on audience insight and platform trends.
  • Work closely with creative and video team to plan and write content scripts or captions.
  • Ensure content reflects brand tone — warm, relatable, emotional, and real-life driven.
  • Suggest visual hooks or UGC styles that fit each platform's audience.

3. Content Topic & POV Creation (30%)

  • Research and ideate weekly POV (Point of View) angles based on audience insight and platform trends.
  • Work closely with creative and video team to plan and write content scripts or captions.
  • Ensure content reflects brand tone — warm, relatable, emotional, and real-life driven.
  • Suggest visual hooks or UGC styles that fit each platform's audience.

Requirements

  • Minimum 2 years experience in marketing with proven record
  • Experience with marketplaces (TikTok / XHS / Facebook / Instagram).
  • Strong written and verbal communication skills.
  • Must have experience in managing marketplaces.
  • Experience managing influencers, affiliates, or KOL campaigns
  • Organized, proactive, and comfortable liaising with multiple stakeholders.
  • Passionate about food, content, and storytelling.

You will be supported by:

You can apply our proven framework to work with KOC & KOLs. You will be working closely directly with the Founders to know about the product USP and market trend.

You will play an active role in the brainstorming & decision making process, so we are looking forward to your input

Benefit Package:

  • Remote working hybrid ( 4 days in office, 1 day WFH)
  • EPF, SOCSO, EIS Contribution
  • Annual Increment
  • Performance Bonus
  • Annual Leave
  • Medical Leave
  • Compassionate Leave

Our Culture:

  • We look at impact and end result, hence no clock-in/clock out.
  • Remote working with minimal reporting.
  • We embrace honest communication - if you feel that something is not right, please speak out.
  • And yes, no lengthy approval process just to get things done (we move extremely fast)

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