Senior Marketing Insights Executive

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Coway (Malaysia) Sdn Bhd Full time

Job Summary:

The Senior Marketing Insights Executive is responsible for driving data-informed marketing decisions by translating consumer, market, and business data into actionable insights. This role supports strategic planning, campaign optimization, product development, and overall business growth by delivering high-quality research, analytics, and reporting.

Job descriptions:

Performance Analysis

·       Coordinate with creative, media, PR & Social and activation agencies on the quarterly performance review workshop - prepare campaign post mortem report, KPI tracker, sales data report.

·       Identify optimization opportunities and present findings in clear, actionable formats.

Market & Consumer Research

·       Collect and analyze data on consumer behavior, cultural shifts, competitor activities, and category trends.

·       Conduct research (quantitative, qualitative, digital/social listening) to uncover insights that guide strategy.

·       Identify emerging market trends, consumer behaviors, and category dynamics to inform marketing and product strategies.

Brand & Campaign Support

·       Assist in implementing brand strategy/architecture across categories, ensuring messaging and positioning consistency.

·       Contribute to the preparation of campaign briefs and align execution teams with strategic objectives.

Job Requirements:

·       Bachelor's Degree in Marketing, Business Administration, Statistics, Economics, Communications, or any related field

· –4 years of experience in marketing strategy, brand management, media analysis, or market research.

·       Proficiency in Microsoft Office Suite & Google Office, excellent communication skills, both written and verbal.

·       Ability to multitask, prioritize tasks, attention to details, consumer & market awareness, smoothen work process.



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