Social Media Executive

2 weeks ago

Kuala Lumpur City Federal Territory of Kuala Lumpur, Malaysia Stream Empire Holdings Full time 30,000 - 90,000 per year

We're looking for a digitally savvy, creative, and detail-oriented Social Media Executive to support our retail marketing team in managing the day-to-day operations of our social media platforms. If you have a passion for creating engaging content, understanding digital trends, and working with lifestyle-driven brands, this is your chance to be part of a dynamic, fast-paced environment.

Key Responsibilities

Ø Assist in planning and maintaining the content calendar across social platforms (e.g., Instagram, TikTok, Facebook), aligned with launches, promotions, and brand campaigns in coordination with the brand, retail, and e-commerce teams.

Ø Write clear, engaging, and brand-aligned captions, hashtags, and CTAs tailored to each platform and audience.

Ø Monitor and respond to comments, direct messages, and tagged content daily to foster engagement and maintain a positive brand presence.

Ø Stay current with social media trends, competitor activity, and cultural moments; regularly propose ideas to keep content fresh and relevant.

Ø Collaborate with design and content teams to produce engaging visual assets (e.g., Reels, Stories, TikTok).

Ø Assist in identifying and managing influencer and ambassador relationships, including sourcing and repurposing user-generated content.

Ø Execute seasonal and tactical campaigns, ensuring timely rollout of all content and deliverables.

Ø Track and report on key social media metrics; contribute insights for monthly performance reviews.

Ø Support live content capture during events, pop-ups, or shoots, including basic photo/video documentation.

Requirements

Ø 1–2 years of experience in social media marketing, digital content management, or a related field—preferably in the lifestyle retail industry.

Ø Strong understanding of major social platforms (Instagram, TikTok, Facebook, YouTube, XHS), including content formats, audience behaviors, and platform algorithms.

Ø Excellent writing and communication skills, with the ability to craft engaging, platform-appropriate captions, hashtags, and CTAs.

Ø Basic photo/video editing skills using tools such as Canva, CapCut, Adobe Express, or similar.

Ø A keen eye for design, aesthetics, and current trends in digital content and youth culture.

Ø Familiarity with scheduling, publishing, and analytics tools (e.g., Meta Business Suite, Later, Sprout Social).

Ø Strong organizational and time management skills; able to handle multiple tasks and deadlines.

Ø Collaborative mindset; able to work cross-functionally with design, content, e-commerce, and retail teams.

  • Ø Willingness to travel or work flexible hours occasionally during campaign periods or brand events.

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