Senior Specialist, Search Engine Optimization

TITLE Senior Specialist, SEO

DEPARTMENT Earned Media

DIVISION NP Digital Malaysia

LOCATION Onsite – Kuala Lumpur, Malaysia

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

NP Digital has been on an incredible upward trajectory globally since its inception and has recently opened offices in Hong Kong, Singapore, Malaysia, Philippines in the past year to spearhead its expansion in APAC. Malaysia have been identified as key market to elevate NP Digital's SEO capabilities and fuel business growth.

This is a unique opportunity to grow your expertise in SEO and take your career to the next level. This is a roll-up-your-sleeves position with strong potential for growth within the organization as we scale across APAC.

To be considered, candidates must currently reside and be eligible to work in Kuala Lumpur and be fluent with reading and writing skills in English

ABOUT THE RESPONSIBILITIES

As an SEO Senior Specialist, you will be responsible for:

• Day-to-day management of a portfolio of SEO accounts across multiple markets in APAC, ranging from startups/SMBs to Enterprises
• Delivery of the scope-of-work agreed with clients
• Implementation of data-backed SEO strategies to maximize business results
• Reporting on SEO performance
• Delivery and success of client KPIs under the supervision of NP Digital's APAC SEO Manager
• Key relationships will include NP Digital Prospects and Clients across APAC, NP Digital SEO Team regionally and globally, NP Digital team in Malaysia, Hong Kong, Taiwan and Singapore

ABOUT YOU

You're a high achiever, with an ambition and drive to achieve success for your clients, your team and yourself. We would also like you to possess and demonstrate:

• 2-4 Years' experience in organic search, within an agency environment preferred
• Proficiency in SEO tools such as Ubersuggest, SEMrush, Google Search Console, Looker Studio, Ahrefs, Majestic, STAT, BrightEdge, etc. to analyze organic search and make specific recommendations supported by data
• Experience in executing the following SEO deliverables & tasks:
• Developing a holistic SEO strategy across different verticals
• Technical SEO audits to identify technical & structural issues, as well as recommend improvements and fixes
• In-depth keyword research and mapping
• On-page audits & optimisation such as metadata development
• Content ideation, planning, and optimisation
• Competitive, keyword and content gap analysis
• Off-page strategies such as link partnership identification & management
• Strong knowledge of data analytics is required for this role
• Track record in establishing excellent relationships with clients and internal stakeholders
• Exceptional communication, presentation, writing, and organizational skills
• An independent and pioneering attitude. You're a self-starter, able to independently execute with minimal supervision in a fast-paced environment with rapidly changing priorities
• Collaboration, agility, integrity

BONUS POINTS

• Experience with Google Analytics and Adobe Omniture

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

"Think Big" challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what's expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

"Own It" plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. "Own It" highlights ability to make the work yours and deliver creative results.

Have Fun

"Have Fun" means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture Our goal is to positively impact change through our actions, and we're committed to equal employment opportunities. All employment is decided based on qualifications, merit, and business need.