Executive, Public Relations

Key Responsibilities: Driving Brand Visibility and Engagement

Your role will be at the heart of our brand's external presence, ensuring seamless execution across multiple channels:

Integrated Communications & Strategy

• Strategy & Alignment:
  Collaborate closely with internal teams to ensure
  seamless functionality and coordination
  of all PR, marketing, advertising, and promotional activities.
• Plan Development:
  Develop and implement
  integrated PR and communication plans
  that directly support our core organizational objectives.

Content Mastery & Media Relations

• Creative Content:
  Develop, write, and manage high-impact editorial proposals, presentations,
  press releases, articles, speeches
  , and other essential PR materials.
• Earned Media:
  Proactively secure positive editorial coverage
  in print, broadcast, and digital media to significantly
  elevate brand awareness and reputation
  .
• Relationship Building:
  Build and maintain
  strong, enduring relationships
  with media contacts, influencers, and key stakeholders.

Digital & Social Media Leadership

• Platform Management:
  Plan, execute, and monitor the brand's presence and engagement strategies across key social media platforms (e.g.,
  Facebook, Instagram, LinkedIn, X
  ).
• Campaigns:
  Develop and deploy
  engaging social media content and campaigns
  that drive conversation and growth.

Campaign Management & Support

• Creative Execution:
  Develop
  creative, relevant, and impactful ideas
  for marketing and PR campaigns, always prioritizing cost-effectiveness and maximum reach.
• Asset Coordination:
  Assist with or manage the coordination of photo shoots, video production, and the development of social content and retail marketing assets.
• Event Support:
  Provide hands-on support for departmental events, including
  planning, execution, and post-event communications
  .

Monitoring & Reporting

• Market Intelligence:
  Monitor daily news related to the organization, industry trends, and competitors to inform strategy.
• Performance Analysis:
  Generate comprehensive reports (monthly, post-campaign, or as required) detailing PR activities, media coverage results, and campaign
  Return on Investment (ROI)
  .

What You Bring: Qualifications & Skills

• Education:
  Bachelor's Degree or similar qualification in Public Relations, Journalism, Mass Communications, Marketing, or a related field.
• Experience:
  Minimum of
  2 years of relevant experience
  in Public Relations, Corporate Communications, and/or Journalism.
• Crucially, this experience must be gained from either an
  agency setting
  or a
  corporate communications department
  .
• Note:
  We welcome
  fresh graduates
  with exceptional potential, strong portfolios, and relevant internships to apply.
• Copywriting:
  Proven experience in
  copywriting
  , demonstrated by a strong portfolio of written materials (press releases, articles, social media content, etc.).
• Campaign Success:
  Demonstrable experience in developing and executing successful
  PR and social media campaigns
  .
• Language:
  Excellent command of the English language
  (both verbal and written) is mandatory. Ability to read and write in
  Mandarin
  will be added advantage.
• Bilingual:
  Good verbal and written communication skills in
  Bahasa Malaysia
  .
• Media Knowledge:
  Strong understanding of the
  traditional media relations and digital media landscapes
  .
• Soft Skills:
  You must be
  independent, proactive, and resourceful
  with excellent organizational and multitasking abilities.
• Teamwork:
  Strong interpersonal and communication skills, with the ability to collaborate effectively with diverse internal and external teams.