Senior Marketing Executive

2 days ago

Cheras, Selangor, Malaysia FWS INTERNATIONAL SDN. BHD. Full time 48,000 - 66,000 per year

Job Title: Senior Marketing Executive

Company: FWS International Sdn Bhd

Location: Cheras, Kuala Lumpur (2-minute walk from Taman Mutiara MRT Station)

Salary: RM4,000 - RM5,500

Employment Type: Full-Time


About Us

FWS International Sdn Bhd is a fast-growing uniform company with brands serving schools (Sko-lah), F&B businesses (Dappur), and individuals (The Apron Maker). We are passionate about building meaningful brands and delivering quality, customized uniforms. We're looking for a creative and organized Marketing Executive to grow our brand awareness, drive online engagement, and support sales efforts across all brands.


Key Responsibilities

1. Content & Campaign Management

  • Plan, create, and schedule content for social media platforms (IG, FB, TikTok, LinkedIn).
  • Coordinate photoshoots and video production with the creative team or freelancers.
  • Support execution of digital campaigns including festive sales, product launches, and brand events.

2. Branding & Creative Support

  • Ensure brand consistency across all marketing materials.
  • Develop visuals, banners, brochures, and other marketing assets (with designer or Canva).
  • Support creative direction for uniform photoshoots and product launches.

3. Digital & Website Management

  • Update product listings, website banners, and content on Shopify or other platforms.
  • Work with web/IT team to improve website user experience.
  • Monitor social media comments and messages and coordinate responses with the sales team.

4. Market Research & Reporting

  • Assist in tracking campaign performance and compiling monthly marketing reports.
  • Research market trends and competitor activities.
  • Collect customer feedback to improve product and campaign messaging.

5. Event & Sales Support

  • Coordinate marketing materials for events, expos, and school fairs.
  • Support booth setup and on-site lead generation (occasional weekend events).
  • Work closely with the sales team to align marketing with sales goals.

Requirements
  • Diploma/Degree in Marketing, Communications, or related field.
  • 3 - 5 years of experience in digital marketing, social media, or branding. Fresh grads with strong portfolios are welcome.
  • Proficient in Canva, basic design tools, and social media platforms.
  • Strong writing and content creation skills in English (Bahasa/CN is a bonus).
  • Organized, creative, and able to manage multiple tasks.
  • Passion for fashion, design, or branding is a plus.

Why Join Us?
  • Build multi-brand marketing experience across fashion & uniform industries.
  • Work closely with founders and brand leads.
  • Office is 2 mins from Taman Mutiara MRT.
  • Young, entrepreneurial, and supportive culture.

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