Performance Marketing Specialist

4 days ago

Greater Kuala Lumpur, Malaysia T3 Digital Agency Full time 60,000 - 80,000 per year

The primary duties for this position involve managing digital ad campaign on Facebook, Instagram, Tik Tok, Google AdWords and Analytic. You will be responsible for promoting new products, identifying opportunities to engage with the target audience, managing ad campaigns and researching competitors' social strategies.

KEY RESPONSIBILITIES & REQUIREMENTS

  • Writing Copy for Ads
  • Creating graphics and visuals mainly for Facebook/Instagram Ads & Google banner
  • Generating positive performance and key value result using digital ad platform mainly Facebook and Google Ads
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
  • Testing variations of ads and optimising to determine best performing campaign
  • Continuous monitoring of results and improving of ads
  • Reporting
  • Manage the strategy and setup of all paid campaigns.
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports
  • Creative ideas and the ability to discuss and execute those ideas
  • Familiarity with PPC advertising and Google Analytics
  • Capable of discerning meaning behind analytics to form recommendations
  • Excellent communication, organizational, and project management skills
  • Ability to work in a production environment with defined deadlines
  • Willing to learn new skills
  • Excellent writing ability
  • Implementing Ad Tracking code and tag such as Facebook Pixel, Google Analytic, Google Tag Manager and other ad tracking code.

QUALIFICATIONS

  • BA/BS of Advertising, Marketing or equivalent working experience.
  • Knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Instagram, Tik Tok, and more), and content distribution and placement networks like Outbrain and Taboola.
  • Some experience handling marketing budgets and forecasting/reporting results.
  • Good written communication skills
  • Ability to do graphic design work
  • Detailed-oriented and organized
  • Enjoys learning new things

The following are a plus but not requirements:

  • Positive involvement with the SEO/PPC community
  • Must stay on top of current trends and advancements in SEO/PPC technology
  • Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.

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