Executive,Marketing

2 weeks ago

Bukit Jalil Kuala Lumpur, Malaysia BE INTERNATIONAL MARKETING SDN. BHD. Full time 80,000 - 120,000 per year

Overview of the Position:

This role plays a vital role in driving the success of assigned products by managing their marketing initiatives, monitoring sales performance, and supporting overall business growth. This position involves developing and executing strategic marketing plans—both online and offline—to strengthen brand presence, boost product visibility, and achieve sales objectives.

The role also includes analysing market trends, gathering field intelligence, and conducting market research to identify opportunities and inform future strategies. By collaborating closely with cross-functional teams, the Marketing Executive ensures that all promotional activities align with the company's brand vision and contribute to long-term product success.

The role required to execute the below tasks and initiative:

Product Marketing

  • Plan and conduct product seminars and promotional events.
  • Create engaging digital marketing content for social media platforms such as Facebook, Instagram, and TikTok.
  • Develop educational materials—booklets, training resources, videos, and other tools—to enhance product knowledge across online and offline channels.
  • Design, implement, and oversee integrated marketing campaigns (both online and offline) to strengthen brand presence and increase sales.
  • Ensure all marketing materials and communications align with the brand's tone, messaging, and strategic goals.
  • Respond promptly to product-related inquiries and provide necessary support.

Product Sales Performance Analysis

  • Monitor and evaluate sales performance for assigned products, comparing actual performance against monthly forecasts.
  • Initiate and support activities such as product training sessions, promotions, and other initiatives.

Field Intelligence Gathering

  • Collect market feedback and customer testimonials on both existing and new products.
  • Gather and analyse insights on market trends and competitor activities that may influence sales performance.
  • Use collected data to refine marketing strategies and better target key demographics.

Market Research

  • Collaborate with the Product Development team to conduct market research for both new and existing products.
  • Analyse market trends, customer behaviours, and competitor performance to identify opportunities and challenges.

Additional Responsibilities

  • Carry out any other duties or special assignments as directed by the supervisor.

To be successful in this role, we are expecting the below:

  • Minimum Bachelor's degree in Business Administration and/or Marketing or equivalent.
  • Candidates with at least 1 year of marketing experience are ideal, but fresh graduates with a passion for marketing are also welcome to apply
  • Demonstrated ability to analyse data and derive insights on market trends, sales outcomes, and campaign effectiveness.
  • Prior experience in product marketing or product management is an advantage.
  • Hands-on experience in organizing product launches, conducting product training sessions, and executing promotional activities.
  • Strong interpersonal, organizational, and presentation skills.
  • Work location: Bukit Jalil (Nearby Pavilion Bukit Jalil).

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