Influencer Marketing Specialist

3 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Facerinna Malaysia Full time

About the Role

If you're the kind of person who scroll social media
for inspo
, knows exactly which influencer is blowing up this week, and can spot a viral trend before it hits the mainstream — we want you

What You'll Be Doing

  • Lead end-to-end
    KOL/Influencer marketing initiatives
    across platforms like
    TikTok and Instagram.
  • Build and nurture strong relationships with influencers and KOLs. Bonus points if you already have
    solid connections in the derma skincare space
  • Create content by crafting clear
    creative briefs
    , providing guidance, and ensuring output aligns with brand tone and messaging.
  • Monitor postings engagements and performance to improve strategies for maximum ROI.
  • Spearhead
    KOL seeding efforts
    to increase organic buzz and brand visibility.
  • Support
    KOL PR activities
    around product launches, brand events, and special campaigns.
  • Collaborate closely with the
    product development and business teams
    to plan campaign growth and track results.

What We're Looking For

  • 2 years and above experience in influencer marketing, content marketing, or online brand marketing.
  • Strong knowledge of skincare industry (derma brands = major bonus ).
  • Social media savvy AF — you live and breathe TikTok, IG, and emerging platforms.
  • Excellent communication skills — you can write a killer DM and a pro-level brief.
  • Obsessed with detail, deadlines, and making magic with creators.
  • A team player who brings good vibes and creative energy to the table.

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