Marketing Manager

2 days ago

Seri Kembangan, Selangor, Malaysia Oculus (M) Sdn Bhd Full time 120,000 - 180,000 per year

Purpose of the Role:

To develop and assist in implementing marketing strategy for the Menicon product portfolio. The major responsibilities covered are the strategic management and strategic / tactical marketing support for Malaysia region. The role involves strategic leadership, brand stewardship, and cross-functional collaboration to drive category growth and enhance brand equity.


Key Responsibilities:

  • Strategic Planning & Execution:

  • Develop and execute marketing plans, portfolio strategies, and new product launches that aligned with company directions & achieve business objectives.

  • Lead campaign development and performance tracking across multi-channel platforms.
  • Responsible for preparation of the monthly demand forecast.

  • Consumer & Professional Engagement:

  • Build brand connections with consumers, patients, eye care professionals, and channel partners.

  • Responsible for the positioning, pricing, promotion, packaging and portfolio placement of company brands and communication executions to the eye care professionals/consumer.

  • Performance & Financial Management:

  • Achieve business objectives including sales, market share, profitability, and inventory targets.

  • Manage marketing budgets and expenses effectively.

  • Cross-functional Collaboration:

  • Partner with Sales, Commercial Operations, and Strategy teams to align marketing and commercial plans.

  • Lead planning meetings and contribute to quarterly sales conferences.
  • To work with RA/QA on ensuring requirements by local authority are fulfilled e.g. new product registration, advertisements submission and any other relevant matters.

  • Leadership & Innovation:

  • Drive marketing thought leadership and innovation through data analytics and strategic partnerships.

  • Foster talent development and build marketing competencies within the team.

Qualifications & Requirements:

  • Bachelor's degree or higher.
  • Minimum of 7 years related experience in marketing, preferably in the health care industry is required.
  • Strong background in digital marketing, brand equity, data analytics, and agency management.
  • Excellent strategic thinking, business acumen, communication, and project management skills.
  • Ability to work as a team.
  • Fluent in English (written and spoken).
  • Regular co-travel with sales team.

Travel required both domestic and internationally whenever needed

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