Digital Marketing

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia INTERPLEX GROUP OF COMPANIES Full time 40,000 - 60,000 per year

About The Hood

The Hood is a vibrant community sports hub dedicated to promoting active lifestyles and social connections through sport. Our modern facility features world-class courts for pickleball, paddleball, and badminton, designed for players of all levels to enjoy. We aim to create a welcoming space where people come together to play, compete, and build friendships.

At The Hood, we believe sports should be fun, inclusive, and inspiring. Our team is passionate about delivering excellent service, hosting exciting events, and growing a dynamic sports community in the heart of the city. Join us and be part of a fast-growing brand that's redefining recreational sports in Malaysia.

Key Responsibilities:

1. Digital Strategy & Campaigns

  • Develop and execute digital marketing strategies to promote the company's brand, products, and services.
  • Plan and manage campaigns across platforms such as Google Ads, Facebook, Instagram, TikTok, LinkedIn, YouTube, and XHS.
  • Monitor trends and competitor activities to identify new opportunities.

2. Content Creation & Management

  • Create engaging content (text, images, videos, reels, blogs, etc.) tailored for each digital platform.
  • Manage and update website content, social media pages, and online listings.

  • Ensure content align with branding and marketing goals.

  • Social Media Marketing

  • Plan monthly content calendar and posting schedules.

  • Grow followers, engagement, and brand visibility on social media platforms.

  • Respond to comments, messages, and online feedback promptly.

  • Search Engine Optimization (SEO) & Search Engine Marking (SEM)

  • Optimize website and content to improve search ranking. (SEO)

  • Manage paid ads (Google Ads, Meta Ads) to maximize ROI.
  • Track performance and adjust campaigns to achieve KPIs.

5. Data Analysis & Reporting

  • Track, measure, and analyze performance of campaigns using tools like Google Analytics, Meta Business Suite, and others.
  • Provide regular reports on ROI, engagement, leads, and conversions.
  • Recommend improvements based on data insights.

6. Email & CRM Marketing

  • Manage e-newsletters, email campaigns, and customer relationship management (CRM) system.
  • Segment customer database for personalized campaigns.
  • Track open rates, click-through rates, and conversions.

7. Branding & Online Reputation

  • Ensure consistent brand voice across all digital platforms.
  • Monitor and manage online reviews, ratings, and customer feedback.

  • Support brand campaigns and collaborations with influencer/KOLs.

  • Collaboration & Coordination

  • Work closely with sales, design and operations teams to align digital marketing with business goals.

  • Coordinate with external agencies, designers, and media partners when necessary.

Required Qualifications:

Candidate must possess at least Diploma or equivalent qualifications.

At least 2 years of related working experiences is required.

Exceptional communication and presentation skills.

Ability to work under pressure and meet tight deadlines.

High level of integrity and professionalism.

Ability to work independently and as part of a team.

Proficient in English, Bahasa Malaysia, Mandarin is an added advantage.

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