Director of Marketing

The Sirēya Desaru Coast is looking for a Director of Marketing to join our Sales & Marketing Department.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world's most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

The Sirēya is a rainforest retreat on Desaru Coast, where jungle meets the sea and Malaysian nature, culture, and connection come alive in a perfect balance of calmness and vibrancy. Experience the enduring legacy of award-winning Kerry Hill Architects, where the spirit of tropical modernism comes to life in The Sirēya Desaru Coast's final design. Nestled between rainforest and sea, each suite and villa is a study in quiet luxury, thoughtfully framed by nature and attuned to the rhythm of the land.

About The Job
The Director of Marketing is responsible for developing and executing the hotel's overall marketing and communication strategies to drive brand awareness, maximize revenue, and enhance market positioning. This role oversees digital marketing, public relations, advertising, partnerships, and loyalty programs, ensuring alignment with the hotel's commercial objectives.

As
Director of Marketing,
you will be responsible for the following duties:
Strategic Planning & Leadership

• Develop and implement comprehensive marketing strategies aligned with the hotel's business objectives and revenue targets.
• Analyze market trends, competitor activities, and customer insights to identify new opportunities and risks.
• Lead the marketing team and collaborate with sales, revenue, and operations departments to ensure integrated commercial strategies.
• Manage the hotel's marketing budget, ensuring cost efficiency and ROI on campaigns.

Branding & Positioning

• Ensure the hotel's brand standards are consistently represented across all marketing channels.
• Drive creative direction for campaigns, ensuring messaging reflects the hotel's unique positioning and value proposition.
• Manage partnerships with brand/corporate marketing teams (if part of a chain) to leverage global initiatives.

Digital Marketing & Online Presence

• Oversee hotel website content, SEO, SEM, social media presence, and online advertising campaigns.
• Optimize performance on OTAs, review platforms (Tripadvisor, Google Reviews), and meta-search engines.
• Lead CRM initiatives, database management, and email marketing campaigns to build customer loyalty.
• Track and analyze digital marketing KPIs (website traffic, conversion rates, engagement, ROI).

Public Relations & Communications

• Build and maintain relationships with media, influencers, and key industry stakeholders.
• Develop press releases, media kits, and communication materials for hotel events, promotions, and initiatives.
• Manage crisis communication and ensure alignment with corporate communication guidelines.
• Organize press trips, familiarization tours, and influencer collaborations.

Revenue & Business Development Support

• Collaborate closely with the Sales and Revenue teams to design campaigns that drive occupancy, ADR (average daily rate), and RevPAR growth.
• Support F&B, Spa, and other revenue-generating outlets with promotional campaigns.
• Monitor marketing campaign performance and adjust strategies based on results.
• Events & Partnerships
• Oversee the promotion of in-house events, seasonal campaigns, and community engagement activities.
• Develop partnerships with local businesses, tourism boards, and destination marketing organizations.
• Represent the hotel at trade shows, exhibitions, and networking events.

As Director Of Marketing, We Expect From You

• Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
• Minimum 8–10 years of progressive marketing experience in the hospitality industry, with at least 3–5 years in a leadership role.
• Strong knowledge of digital marketing tools, analytics, and hotel distribution systems.
• Proven track record in brand building, strategic marketing, and campaign execution.
• Experience working with international markets and multicultural teams (advantage for luxury or chain hotels)
• Strategic thinker with strong business acumen.
• Excellent communication, presentation, and negotiation skills.
• Proficiency in digital marketing platforms (Google Ads, Meta Business Suite, SEO/SEM tools).
• Strong leadership and team management capabilities.
• Creativity and innovation in campaign design and storytelling.
• Analytical skills with the ability to measure and report marketing effectiveness.
• Ability to work under pressure and manage multiple projects simultaneously.

Our commitment to you

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
• MOstay. When you work as hard as our colleagues do, it's important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
• Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.

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