Product Marketing

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Intellect Full time

We are looking for a Product Marketing Manager focused on communicating Intellect's offering and value to end users of our service. The ideal candidate will have 3-5 years of experience in marketing and a background in the healthcare or employee benefits industry. In this role, you will be responsible for developing and executing marketing strategies that drive member registration and engagement, while also bringing new products to the market.

  • Develop and execute marketing strategies that drive end-user adoption, engagement, and retention of employee mental health benefits
  • Be the glue between cross-functional teams, including client success, product, and engineering, to ensure clear positioning and messaging around Intellect's suite of offerings to end users
  • In collaboration with other members of the team, develop marketing playbooks that support the client success team in rolling out Intellect to clients and building the case for renewals
  • Be the marketing thought partner and consultant to client success managers on internal campaigns, webinars, and onboarding programs to promote our products and educate members
  • Own distribution of product roadmap updates to Marketing & Client Success teams at a regular cadence
  • Develop and maintain a deep understanding of the employee mental health industry, including industry trends and the competitive landscape
  • Surface insights from our customers and users to the Product and Marketing teams

Requirements

  • Bachelor's degree in marketing, business, or a related field
  • 3-5 years of experience in marketing, preferably in the healthcare, insurance, or employee benefits industry
  • Proven track record of developing and executing successful marketing campaigns
  • Strong analytical skills and the ability to interpret data to make informed decisions
  • Excellent written and verbal communication skills
  • Strong project management skills and the ability to manage multiple projects simultaneously
  • Experience working cross-functionally with product, commercial, and engineering teams
  • Experience with Mailchimp, Clevertap, Mixpanel, and SQL is a plus

Benefits

Why You'll Love Working With Us:

  • Global company – work in a diverse environment with people from nearly 20 countries
  • Generous leave policy – time off to rest and recharge
  • Christmas week off – company-wide break during Christmas, separate from annual leave
  • Birthday leave – enjoy a day off on your birthday
  • Quarterly mental health days – one day off every quarter to focus on your wellbeing
  • Flexible work arrangements – work in a way that suits your lifestyle and goals
  • Work-life balance – a culture that values personal time and long-term wellness
  • Medical coverage – comprehensive insurance for peace of mind
  • Performance bonus – high performance is recognised and rewarded
  • Development budget - annual allowance to support your professional development
  • Mental health support – premium coaching access to our mental health app and resources & dedicated budget for clinical and psychiatric care
  • Socials and communities – regular non-work events/activities to connect and have fun together

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