Marketing And Public Relations Specialist

3 days ago

Petaling Jaya, Selangor, Malaysia UNIQLO Full time

Role Overview

Support the brand's PR and influencer ecosystem by managing media relations, creator collaborations, product seeding, and day-to-day campaign coordination. This role sits at the intersection of brand storytelling and creator culture.

Key Responsibilities

Influencer & Creator Marketing


• Assist in planning and executing always-on and campaign-based influencer activities (KOLs, mid-tier creators, KOCs).


• Manage creator outreach, negotiation, briefing, follow-up, and content coordination.


• Track creator content quality, deadlines, and performance metrics.


• Coordinate product seeding with logistics, shipping lists, and fulfilment.


• Maintain an updated creator database with audience insights, style notes, content categories, and platform strengths.


• Monitor trends on TikTok, IG, Xiaohongshu to identify new creators relevant to fashion, culture, lifestyle, and modest wear.


• Work closely with agency to develop briefs and follow up closely on timely execution of deliverables.

Public Relations


• Support PR planning, media pitching, and relationship building with lifestyle, fashion, culture, and community media.


• Work with agency to draft press releases, media alerts, talking points, and event fact sheets.


• Organise PR events, media previews, styling shoots and briefings - coordinate guest lists, RSVPs, press kits, and follow-ups.


• Build & maintain strong relationships with editors, writers, and key opinion leaders.

Social & Trends Awareness


• Spot and share emerging cultural, creator, and social content trends weekly.


• Recommend timely activation ideas linking PR, creators, and key products.


• Provide competitor monitoring and cultural listening summaries.

Campaign Management


• Assist in preparing briefs, decks, workback schedules, and recap reports.


• Coordinate cross-functional teams (merchandising, retail, e-comm, store ops) for sample pulls, approvals, and campaign requirements.


• Ensure alignment and consistency across PR assets, creator content, and social amplification.

Administration & Governance


• Handle invoicing, PO creation, and payment tracking for creators and agencies.


• Maintain campaign trackers, KPIs, and performance dashboards.


• Ensure compliance with brand guidelines, cultural sensitivity guidelines, and content approval processes.

Key Skills & Attributes


• 1–3 years experience in PR, influencer marketing, social media, or agency environment.


• Confident, friendly, and comfortable speaking with editors, creators, and external partners.


• A digital native who understands culture, trends, and online communities.


• Passion for creative storytelling and building brand love.


• Strong interest in fashion, creators, social media trends, or cultural storytelling.


• Excellent communication and writing skills (especially for press releases and briefs).


• Organised, detail-oriented, and comfortable managing multiple moving parts.


• Proactive, resourceful, and able to work in a fast-paced environment.


• Basic knowledge of influencers, PR, media landscape, and social analytics.


• Bonus: Experience in video editing, photography, or TikTok content creation.

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