Manager - China Market (International Student Enrolment Office)

The Manager, China Market – International Student Enrolment Office will play a pivotal role in driving MILA University's international student recruitment strategy, with primary focus on the China Market. This role supports the Director of International Student Enrolment Office by leading efforts to recruit and engage prospective students from China, managing relationships with agents and partner institutions, and promoting MILA University's academic offerings across various provinces. The ideal candidate is a strategic thinker with a strong sales background and experience in higher education or a similar field.

Responsibilities:

1. China Student Recruitment

• Develop and implement comprehensive recruitment plans to attract students from across multiple provinces in China, aligning with MILA University's growth strategies.
• Conduct thorough market research to identify new opportunities and create targeted marketing campaigns to enhance student recruitment efforts in the China market.
• Stay abreast of changes and trends in the education market within the region to adapt strategies and maintain competitiveness.
• Collaborate with the MILA University China Centre to plan, recommend, budget and execute promotional events, including education fairs, roadshows, and exhibitions.
• Manage all aspects of participation, conduct post-event analysis, and ensure effective follow-up to maximize outcomes.
• Manages and engage with potential students, providing guidance on programs, admissions requirements, and the application process.
• Perform career and education advisory and course counselling duties professionally and promptly (i.e. face to face, via email or telephone, WeChat or any online means)

2. Market Expansion and Partnerships

• Collaborate with the MILA University China Centre, schools, and educational institutions to strengthen partnerships and expand the university's footprint in China.
• Cultivate and maintain strong connections with key stakeholders and organizations to enhance brand visibility and reinforce MILA University's reputation in the region.
• Negotiate and manage contracts with agents/representatives, ensure compliance with policies and meet performance benchmarks and drive successful outcomes.

3. Sales Strategy and Execution

• Work closely with the Director of International Student Enrolment Office to create and implement region-specific sales strategies.
• Develop and execute action plans for meeting recruitment targets and KPIs, monitoring progress and providing regular reports on market performance.
• Manage the entire sales cycle from prospecting to closing, ensuring a seamless experience for students, parents, and agents.

4. Event Coordination and Representation

• Represent MILA University at education fairs, open days, and other recruitment events.

• Coordinate logistics for travel, materials, and promotional activities at events, ensuring a strong and consistent brand presence.

• Team Collaboration and Leadership

• Provide guidance and mentorship to the international student enrolment team, fostering a collaborative and high-performance work environment.

• Liaise with internal departments such as Marketing, Admissions, and Academic services to ensure seamless student experiences and maintain alignment in goal.

6. Business Development

• Develop and execute strategies to promote study tours and short-term programs in China.
• Develop and execute marketing campaigns to promote programs through digital channels, events, and other platforms.
• Identify and pursue new business opportunities to achieve sales targets and business growth objectives.

7. Sales Reporting and Forecasting

• Prepare and present sales reports, including pipeline updates, forecasts, and performance analysis.
• Monitor and analyze sales performance metrics to identify areas for improvement.
• Provide insights and recommendations for Director of International Student Enrolment Office for strategic decision making.

Requirements:

• Bachelor's degree in Marketing, or related filed.
• Minimum of 3 years' experience in student recruitment, international education, or China market development.
• Strong understanding of the Chinese education system.
• Proficiency in Mandarin and English (Written and spoken) to liaise with stakeholders in China and management from China.
• Excellent communication, negotiation and relationship-building skills.
• Ability to work independently, meet deadlines and manage regional priorities.

Application Submission: Manager - China Market Role at MILA University

Alternatively, you may email your application to:

Interested applicants are invited to submit the following documents:

• Cover Letter – Tell us how your skills and experience align with the job responsibilities and selection criteria.
• Latest Resume or Curriculum Vitae

Closing Date: Open until filled.

All applications will be treated confidential. Only shortlisted candidates will be notified.