B2B Activation Manager

4 days ago

Petaling Jaya, Selangor, Malaysia DEX Ventures Full time

Who we are:

ROOTS & DEX Group is an integrated marketing agency. Our philosophy is simple - to provide client solutions that are integrated, market-oriented, and results-driven. ROOTS Malaysia provides expertise in creative services, brand activation, relationship marketing, and brand management. We work very closely with our network partners in PR (ROOTS PR) and digital marketing (DEX) to drive the integrated strategies that we develop for our clients.

In a Nutshell:

The Activation Manager will lead the strategy, planning, and execution of high-impact regional corporate events, including but not limited to conferences, trade exhibitions, and business summits. You'll oversee end-to-end project delivery, ensure excellence in every detail, and serve as a key liaison between clients, vendors, and internal teams. The role includes guiding junior team members by developing & upholding best practices to maintain high standards across all projects. This position is ideal for someone who takes strong ownership, thrives in a fast-paced environment, and is ready to elevate the agency's event delivery.

What you'll do:

  1. Lead the planning, coordination, and execution of corporate events such as conferences, trade exhibitions, corporate meetings, and summits.
  2. Develop and manage event budgets, ensuring cost efficiency and adherence to financial targets.
  3. Act as the primary liaison between clients, internal teams, vendors, and stakeholders to ensure clear communication and alignment.
  4. Oversee all logistics, including venue setup, AV/technical requirements, agenda, registration, accommodation, transportation, and catering.
  5. Provide on-site event support, troubleshooting challenges in real-time and ensuring seamless execution.
  6. Mentor and guide junior team members, delegating tasks, reviewing work, and ensuring high-quality delivery.
  7. Prepare, review, and maintain event documentation including agendas, run sheets, floor plans, and post-event reports.
  8. Develop, maintain, and improve internal SOPs and workflows to enhance efficiency, consistency, and scalability of event operations.
  9. Lead client meetings and presentations, translating business objectives into actionable event plans.
  10. Conduct post-event evaluations, gather feedback, and recommend improvements for future events to continuously raise standards.

What you have:

  • Bachelor's degree in Hospitality, Marketing, Event Management, Communications, or a related field with minimum 4 years working experience. Past experience in regional M.I.C.E events is highly desirable.
  • Have your own transportation and valid driving license.
  • Highly organized and detail-oriented.
  • Strong communicator, presenter and natural collaborator with internal and external stakeholders
  • Curious, proactive and always eager to learn and grow
  • Creative thinker with a problem-solving attitude.
  • Energized by challenges and thrives in dynamic, fast-paced environments.
  • Positive energy and a "get things done" mindset.
  • Proficient in G-Suite/MS Office; experience with event/ project management tools
  • Willingness to work evenings, weekends, and travel for events.

Proficiency in English & Bahasa Malaysia, additional language proficiency would be a plus point

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