Assistant Marketing Manager

3 days ago

Shah Alam, Selangor, Malaysia Ella furniture sdn bhd Full time

Full job description

Position Summary:

As an Assistant Marketing Manager, you will be responsible for assisting in the planning, coordination, and execution of all marketing initiatives — from social media campaigns to ground events. This role combines leadership, creativity, and hands-on execution across digital content, live sessions, and on-ground activations to ensure brand consistency and impactful campaign delivery.

Duties and Responsibilities included but not limited to:

  1. Campaign & Content Strategy Development

Support in designing and implementing marketing and content strategies across all digital and physical channels (social media, showroom, roadtour, and collaborations). Align all campaign directions with Ella Furniture's brand identity and seasonal marketing plans.

  1. Content Creation, Management & Live Marketing

Coordinate and lead daily social media live sessions (TikTok, Facebook, Instagram) to promote new launches, campaigns, and offers. Actively participate in live sessions as host or co-host to represent the brand and engage with audiences in real-time. Supervise content creation including shooting, scripting, and storytelling to ensure every campaign delivers strong engagement. Oversee the content calendar, ensuring timely publishing aligned with marketing campaigns. Assist in basic content editing (videos, reels, captions, and stories) to maintain quality and brand consistency.

  1. Ground Campaign & Event Planning

Plan and execute on-ground marketing activities such as roadshows, roadtours, showroom events, and mall exhibitions. Coordinate logistics for campaign materials including bunting, banners, backdrops, booth setup, and signage. Liaise with vendors, event partners, and mall management to ensure smooth execution of ground events. Manage visual merchandising needs and brand presentation for on-ground marketing touchpoints.

  1. Influencer & Partnership Management

Identify and build relationships with influencers, collaborators, and artists for campaign partnerships.

Coordinate influencer content alignment with ongoing campaigns and ensure brand message consistency.

  1. Brand Development & Performance Analysis

Maintain Ella Furniture's brand consistency in all communications and marketing materials. Analyze campaign performance metrics, identify trends, and optimize future campaign strategies. Support the Marketing Manager in developing innovative promotional ideas and launch strategies.

  1. Team Collaboration & Leadership

Work closely with the operations, sales, creative, and digital teams to ensure marketing execution supports sales objectives. Mentor junior team members in content planning, campaign execution, and marketing coordination.

Provide progress updates and performance reports to the Marketing Manager on a regular basis.

Qualification and Skills:

Bachelor's degree in Marketing, Communications, Interior Design, or a related field.

4–6 years of experience in marketing or campaign management, preferably in the furniture or lifestyle industry.

Must have experience hosting or leading live sessions on social media (TikTok, Facebook, Instagram).

Strong project management skills, capable of handling both digital and ground marketing campaigns.

Familiar with graphic design and video editing software (CapCut, Canva, Adobe Suite).

Experience managing event logistics, branding materials (bunting, banner, booth design), and vendor coordination.

Strong leadership, communication, and analytical skills with a keen eye for detail and creativity.

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