Marketing Manager

2 weeks ago

Shah Alam, Selangor, Malaysia UMRA Medical Services Sdn Bhd Full time 60,000 - 120,000 per year
  • 1. Strategic Marketing & Planning
  • Develop, implement, and monitor the hospital's overall marketing strategy to achieve business and growth objectives.

2. Branding & Promotion

  • Promote the hospital's brand, services, and specialties through campaigns, events, digital marketing, and media outreach.
  • Ensure consistent brand messaging across all channels, including print, online, and social media.
  • Organize and oversee hospital participation in health camps, exhibitions, conferences, and international events.

3. Digital & Offline Marketing Management

  • Plan, execute, and monitor digital marketing campaigns including social media and email marketing.
  • Manage traditional marketing efforts such as print ads, brochures, PR events, and collaborations with corporate partners.

4. Patient Engagement & Services

  • Develop programs to enhance patient experience, engagement, and retention.
  • Assist in promoting international patient services and facilitate their onboarding and care experience.

5. Team Leadership & Development

  • Lead, mentor, and develop the marketing team, providing training and opportunities for skill growth.
  • Delegate responsibilities effectively while monitoring performance and productivity.

6. Reporting & Compliance

  • Prepare regular reports on marketing performance, and patient engagement metrics for hospital leadership.
  • Ensure marketing activities comply with healthcare regulations, ethical standards, and hospital policies.

7. Additional Duties

  • Perform other tasks and responsibilities as assigned by the Hospital Director or designated representatives.
  • Conduct market research, competitor analysis, and patient feedback assessments to identify opportunities and threats.
  • Plan annual marketing budgets, monitor expenditures, analyze variances, and recommend corrective actions.

Job Types: Full-time, Permanent

Pay: RM2, RM6,000.00 per month

Benefits:

  • Maternity leave
  • Opportunities for promotion
  • Parental leave
  • Professional development

Work Location: In person

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