Marketing Manager

2 weeks ago

Shah Alam, Selangor, Malaysia East-West Seed Full time 120,000 - 180,000 per year

I. Job Summary

This role is responsible for leading and executing strategic marketing initiatives within the vegetable seed sector. The candidate has deep industry understanding with strong marketing acumen, and has good interpersonal skills to be able to work closely with cross-functional teams.

II. Roles and Responsibilities:

  • Develop and execute strategic marketing plans to promote East West Seed brand and products across key markets and customer segments
  • Design and manage multi-channel campaigns (digital, print, trade shows, field days) that support product launches, grower engagement, and brand awareness
  • Collaborate closely with crop agronomists and sales team to gather market insights to align marketing strategies
  • Create and adapt content in connection with external agency for brochures, flyers, website, videos, and social media platforms (Facebook)
  • Oversee the organization and marketing of field demos, grower meetings, and industry events
  • Deliver post-project debriefs through analysis of campaign performance and ROI, providing actionable recommendations for improvement
  • Manage marketing budget, ensure efficient allocation of resources

III. Minimum Requirements (Education, Experience , Skills)

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 4-5 years of experience in B2B and B2C marketing, with a proven track record of delivering successful campaigns in seed, crop protection, or fertilizer sector
  • Strong knowledge of digital marketing tools, platforms, and analytics
  • Excellent communication, writing, and presentation skills
  • Creative thinker with attention to detail and strong project management skills
  • Willing to travel within and across region
  • Able to read and write Mandarin, Malay, and English

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