Senior Marketing Manager

1 day ago

Shah Alam, Selangor, Malaysia Paramount Property Development Sdn Bhd Full time 120,000 - 240,000 per year

ABOUT THE ROLE:

We are seeking a dynamic and strategic Senior Manager, Marketing to lead our project launches and drive impactful marketing strategies for property developments in the Central Region. This position reports directly to the AGM, Marketing and is expected to play a leadership role in sales launches, executing marketing strategies, brand development and team performances to achieve business goals.

JOB DESCRIPTIONS:

1. Sales Launches, Project Marketing & Campaign Execution

  • Lead the end-to-end development and execution of sales launches and marketing strategies for new and existing projects.
  • Ensure effective rollout of soft and official launches, proper brand positioning and marketing initiatives that drive sales (on ground, online and offline).
  • Monitor timelines, budgets, and marketing strategies / campaign effectiveness and ROI.

2. Team Leadership

  • Lead, coach, and motivate a team of project marketers to deliver excellence.
  • Build a collaborative, results-driven and agile marketing team that supports business objectives.

3. Branding & Communications

  • Oversee the creation of marketing collaterals and other brand assets in collaboration with the internal team and external agencies.
  • Ensure strong brand presence and brand consistency across all online and offline channels.

4. Market Intelligence

  • Conduct and provide market analysis and insights to support product positioning, pricing and marketing strategies.
  • Benchmark competitors and identify marketing opportunities.

5. Stakeholder Management

  • Collaborate closely with Sales, Product Development, Project, Finance, and Customer Care teams to align marketing efforts with achieving business goals.
  • Manage relationships with government agencies, bankers, media, suppliers and other consultants to ensure smooth and seamless execution of required tasks.

6. Events & Engagement

  • Plan and oversee impactful launch events, property showcases, and customer engagement activities.
  • Ensure professional execution and strong brand experience.

7. Reporting and compliances

  • Ensure all management reports are accurately updated and submitted on time.
  • Ensure timely submission to Ministry of Housing (MOH) on all required documents / reports including application or renewal of Developers Licenses, Advertising Permits, Form 7F, 7E and any other documents required by the authorities from time to time.
  • Ensure all launches, advertising and promotional initiatives and campaigns are conducted in full compliance with company policies, procedures and guidelines.

JOB REQUIREMENTS:

  • Degree in Marketing, Business Administration, Mass Communication, or equivalent.
  • 10-15years of marketing experiences in the property development industry.
  • Strong expertise in managing project development launches (pre and post launches), branding, build and maintain strong project and corporate branding and marketing budgeting and ROI.
  • Possess deep understanding of Malaysia's property market trends and buyer behaviour.
  • Proven leadership and experience in managing teams and multiple project developments.
  • Regulatory knowledge and awareness of Malaysia's housing regulations, guidelines, and requirement from KPKT and other advertising compliances (e.g., BNM, REHDA, KPKT).
  • Excellent verbal and written communication in English and Bahasa Malaysia. Mandarin proficiency is a plus.
  • Commercially astute, creative, and highly organized with a strong sense of accountability.

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