Senior Executive, Channel Marketing

1 day ago

Shah Alam, Selangor, Malaysia Fraser & Neave (F&N) Full time 90,000 - 120,000 per year

Job Purpose

The Senior Executive, Channel Marketing is responsible for developing and executing trade and channel marketing strategies to drive sales growth, enhance brand visibility, and strengthen customer engagement across all distribution channels. This role supports the alignment between marketing and sales teams by planning and implementing effective in-store promotions, merchandising activities, and channel-specific marketing initiatives to achieve business objectives and optimize market performance.

Key Accountabilities

List of responsibilities that must be achieved and the major activities that are to be carried out in order to achieve the key result areas. The outcome column captures the successful accomplishment of the Key Result Areas.

Job Description

·       Responsible in developing and executing integrated, value-added customer and market specific business/brand building opportunities based on category, brand and consumer insights designed to drive visibilities, forward stocks, share and profitability in designated channel(s)/region(s).

·       Ensuring execution of all branding, display, product integration, and activation elements at trade, market blitz/crew drive activities in your territory.

·       Liaison with all parties including regions, marketing, logistic and etc in all matters including of sourcing, plan, allocation of POSM, IPPS, POEs and others in regards to trade program(s) planned.

·       Report campaign execution status regularly to stakeholders. Leverage standardized documentation and tools to manage campaign planning, implementation, execution, and optimization.

·       Execute general administrative responsibilities for channel and field marketing including establishing, co-owning and managing relationships with outside vendors to create effective channel marketing programs

·       Responsible for department budget management inclusive of OPEX/LME budget management.

·       Coordinates administrative tasks and projects such as tracking budgets (including market spend), processing all related documentation, invoice coding, tracking expenses, generating smart trade reports.

Accountabilities

·       Festive Space buy Planning & Trade activation (Festive & Marketing Calendar), POSM Development & Management, Merchandising Blitz.

·       Ongoing tracking and continuous follow-up on activation against all timelines.

·       Manage quarterly budget accruals and reversals and ensure the accuracy and timeliness of posting, review with budget owner in quarterly basis.

·       Festive/related channel program & Post Evaluation.

Job Requirements/Qualifications

·       Bachelor's degree in business administration, Psychology, or related field

·       Minimum 5 years of experience in Channel Marketing/Trade Marketing

·       English is mandatory

·       Results-oriented, highly organized, and able to manage multiple priorities

·       Strong facilitation, presentation, and communication skills.

·       Proficient in MS Office

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