Executive/Senior Executive, Marketing

24 hours ago

Shah Alam, Selangor, Malaysia GCH Retail (Malaysia) Sdn Bhd Full time 60,000 - 120,000 per year

We are looking for a passionate and driven Marketing Executive / Senior Marketing Executive to support the planning and execution of marketing campaigns for Giant Malaysia. The candidate will play a key role in coordinating brand and promotional activities, managing campaign deliverables, liaising with internal teams and external partners, and ensuring consistent brand visibility across all customer touchpoints.

Key Responsibilities:

  • Assist in planning, executing, and monitoring marketing campaigns (online and offline) to drive traffic and sales.
  • Support the development of thematic and tactical promotions, ensuring alignment with brand guidelines and business objectives.
  • Coordinate with internal stakeholders (commercial, operations, design and suppliers) to ensure the smoothness of the campaign.
  • Manage store-level marketing materials including POSM, posters, bunting, and digital screens.
  • Handle budget tracking, vendor quotations, and invoicing to ensure cost efficiency.
  • Track and report campaign performance, including ROI, customer engagement, sales impact and provide regular updates to management.
  • Support social media and digital marketing initiatives, including influencer engagement and content coordination.
  • Assist in CSR and seasonal campaigns such as Chinese New Year, Hari Raya, Deepavali, and year-end clearance events.
  • Assist in interpreting data, identify market trends, consumer behavior, and make data-driven recommendations on budget allocation to achieve maximum ROI.

Requirements:

  • Degree / Diploma in Marketing, Mass Communication, Business Administration, or related field.
  • 1–3 years of marketing experience. Preferably someone that have interest in creative marketing.
  • Analytical skills: Ability to analyze market trends, consumer behavior, and campaign performance data to provide actionable insights.
  • Understanding of retail marketing, brand activation and digital marketing.
  • Good coordination and project management skills — able to handle multiple campaigns simultaneously.
  • Good communication and presentation skills in English.
  • Good knowledge in Microsoft Office (PowerPoint, Excel)
  • A creative thinker with strong attention to detail and passion for retail.
  • Team player with a positive attitude, able to work under tight deadlines.
  • Possess own transport and willing to travel to stores when required.

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