Senior Executive, Marketing

1 day ago

Shah Alam, Selangor, Malaysia Esthetics International Group Berhad Full time 40,000 - 80,000 per year

Responsibilities:

We're looking for a driven and beauty-loving Senior Marketing Executive to lead our KOL and influencer community. You'll play a key role in discovering, building, and maintaining relationships with beauty creators who share our brand's passion — turning collaborations into authentic storytelling that inspires our audience.

  • Identify, evaluate, and onboard suitable beauty influencers and content creators that align with our brand image and tone.
  • Build and nurture long-term relationships with KOLs, ambassadors, and beauty communities.
  • Manage influencer campaigns end-to-end, from briefing, product seeding, and content coordination to performance tracking and reporting.
  • Negotiate deliverables, timelines, and compensation with KOLs or their representatives
  • Work closely with the marketing team to ensure influencer content aligns with campaign goals and brand tone.
  • Help grow our brand presence within the beauty community through collaborations, events, and social initiatives.
  • Support marketing events and KOL management, including on-ground coordination and post-event follow-ups.
  • Track, analyse, and report influencer campaign performance metrics (engagement, reach, conversions, ROI, etc.).
  • Assist with ad hoc tasks as required.

Requirements:

  • Diploma or Degree in Marketing, Communications, or related field.
  • Minimum 2–3 years of experience in influencer marketing, social media, or community management (beauty/FMCG experience is a plus)
  • Strong understanding of the Malaysian beauty influencer landscape and social media trends.
  • Excellent communication, negotiation, and relationship-building skills.
  • Good time management and organizational skills, with the ability to juggle multiple projects efficiently.
  • Self-motivated, proactive, and detail-oriented.
  • Passionate about beauty, skincare, and content creation.

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