Manager, Channel Marketing
2 weeks ago
About the role
This is an exciting opportunity for a driven and talented marketing professional to join at
Fraser & Neave (F&N)
as the
Manager, Channel Marketing (Modern Trade)
. Based in our office in
Shah Alam, Selangor
, this full-time role will be responsible for developing and implementing effective marketing strategies to drive sales and brand awareness across our modern trade channels.
What you'll be doing
- Develop and implement strategic channel plans for Hypermarkets, Supermarkets, Modern Minimarkets, PCVS, and Value Discounters.
- Lead and design channel-specific volume-building plans using shopper insights to achieve sales targets and KPIs, including post-campaign evaluations.
- Collaborate with Category Development & Brand teams to translate brand concepts into actionable shopper programs tailored to each channel.
- Partner with Sales (Regional Trade Marketing, Regional Sales Managers, Key Account Managers) to ensure effective activation of shopper and customer programs.
- Monitor and analyze MTD & YTD sales performance, identifying trends, risks, and opportunities for improvement.
- Conduct category and channel analysis to develop plans that mitigate risks and leverage growth opportunities.
- Manage and track channel trade spend, ensuring efficient budget usage and strong ROI for every investment.
- Plan and facilitate Monthly Commercial Reviews and Monthly Operations Reviews with Sales Teams.
- Provide insights and develop comprehensive channel and shopper plans during Annual Business Planning with clear category and channel strategies.
What we're looking for
- Bachelor's Degree in Marketing, Business Studies, or other relevant fields.
- Strong experience in Category Management, Channel Planning & Development within the Modern Trade (FMCG industry preferred).
- Minimum 1 year experience in Modern Trade Key Account Management.
- At least 7 years of relevant working experience in total.
- Proficient in Microsoft Excel, Word, and PowerPoint.
- Strong analytical skills with the ability to interpret data and identify trends.
- Excellent English communication and presentation skills.
- Strong interpersonal skills and a demonstrated business acumen.
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