General Manager, Sales and Marketing
1 week ago
About the client:
Our client was founded in 1994 as a distributor of petrochemical products. With over 30 years of serving in this industry, our client caters not only to the supply of petrochemical and industrial chemical products, but also in warehousing, repacking, distribution on both local and international fronts.
Job Description:
A) Purpose/Scope
Strategy Formulation & Direction:-
- Formulate strategies to direct and lead the Distribution teams sales and marketing activities.
- Accountable for developing pricing, overseeing product development, supply chain optimisation, and identifying new line opportunities.
B) Special Aspect (Market & People)
Vision & Strategic Intelligence:-
- Develop staff skills/competencies (overseeing training).
- Gain insightful competitor knowledge; be proactive and creative to grab the market.
- Fast/sound decision-making.
- Strong networking for intelligence gathering.
C) Marketing Strategy
Determine Strategy:-
- Lead the development of sales and marketing plans in line with WAKOMAS Group's integrated business strategies.
- Proactively monitor and assess competitor initiatives to counter and enhance market position.
D) Market Intelligence (MI)
Direct MI Development:-
- Direct the continuous acquisition and analysis of relevant market trends, environment scanning, and supply forecasting as a basis for business strategy.
- Seek new business opportunities locally and regionally across all BUs.
E) Sales Report
Target Accountability & Governance:-
- Deliver agreed-on revenue and shared objectives (monthly, quarterly, annually).
- Review, track progress, analyse sales reports, recommend changes, and implement approved changes.
- Provide reports to Management.
F) Sales Negotiation
Strategy & Structuring:-
- Develop effective product pricing strategies by capitalising on market intelligence.
- Develop negotiation strategies (setting desired quantities, specifications, and pricing targets).
G) Capability Building
Instill Values & Succession:-
- Drive the development of a competent workforce (instilling integrity, providing leadership, coaching, and guidance).
- Implement internal successions to internalise capabilities.
- Develop teamwork.
H) Customer Relationship Management (CRM)
Strategic Alliance & Confidence:-
- Foster relationships with government authorities, key industry players, etc., to capture new business opportunities.
- Enhance stakeholder confidence.
- Ensure CRM compliance.
- Proactively work with Finance on payment collection.
I) Mindset, Behaviour and Culture
Develop & Implement Culture:-
- Develop and implement a distinctive mindset, behaviour and culture (using value interventions, tools, and methodologies) to promote commitment, ownership, and integrity for operational excellence.
K) Others
- Perform other ad-hoc jobs and responsibilities assigned by immediate superior.
Requirements:
- Possess at least a University or Professional Degree. A Masters Degree is a plus point.
- Fifteen (15) years of working experience, with at least ten (10) years relevant experience in general/senior management capacity; leading the Sales and Marketing department.
- Have proven experience as a General Manager of Sales and Marketing in the trading industry.
- Track record of building and developing a solid and high-performance Sales and Marketing team.
- Commercial knowledge.
- Exposure to International Markets, such as China, Singapore, Vietnam, and other market niches, is a great advantage.
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