E-Commerce Marketing Specialist

4 weeks ago

Malaysia Batik Boutique Full time

We are seeking a highly organized and versatile Marketing Executive who will handle third-party e-commerce platforms and take on various marketing and digital tasks. The ideal candidate will be capable of working cross-functionally to plan and implement social media marketing projects, manage e-commerce operations, and analyze results. This role requires a creative and analytical individual who can manage ad-hoc projects and support our company's growth through effective marketing strategies and campaigns.

Responsibilities:

  • E-Commerce Management:
  • Oversee and manage third-party e-commerce platforms and Shopify, including product uploads, content updates, and site-wide navigation.
  • Ensure synchronization with platforms like Google Analytics, Meta, Google Ads, Google Merchant Center, and Manufacturer Center, and follow up with the marketing agency.
  • Understand and implement SEO best practices, including on-page optimization (e.g., meta tags, title tags).
  • Integrate and manage apps within Shopify to enhance functionality and user experience.
  • Develop and execute e-commerce strategies to improve website performance, user experience, and customer service.
  • Marketing Execution:
  • Assist in planning, implementing, and reporting on offline and online marketing efforts, working closely with third-party marketing agencies.
  • Assist in managing social media platforms, including content updates, posting, and analyzing engagement and growth metrics.
  • Coordinate with the creative department on email marketing (EDM), discount codes, and other promotional activities.
  • Work closely with the design team to develop ads and promotional materials with our third-party marketing agency.
  • Take and edit photos and videos for social media and marketing campaigns.
  • Data Analysis and Reporting:
  • Monitor and analyze internal data sources (sales numbers, traffic, sales channels, demographics, product categories) for future sales forecasting and company growth.
  • Prepare and present monthly, quarterly, and yearly reports on e-commerce and retail performance.
  • Evaluate campaign performance and social media insights to inform future marketing strategies.
  • Partnership and PR Management:
  • Maintain relationships with influential print, digital, and broadcast journalists, as well as social media influencers.
  • Oversee customer service development and implementation, ensuring high levels of customer satisfaction.

Specific Tasks Include:

  • Navigate Shopify backend to ensure all information is up-to-date and optimized for SEO and user experience.
  • Address e-commerce customer service issues and coordinate with relevant departments.
  • Manage and analyze social media platforms like Facebook, Instagram, and YouTube.
  • Assist in the day-to-day operational processes supporting marketing and e-commerce business.

Requirements:

  • Experience in marketing and e-commerce.
  • Strong organizational and interpersonal skills.
  • Attention to detail and accuracy.
  • Ability to handle multiple concurrent tasks and work under tight deadlines.
  • Proficiency in Excel and PowerPoint for data reporting.
  • Fluent in written and spoken English; additional languages are an advantage.

Preferred Skills:

  • Familiarity with SEO principles and best practices for digital design.
  • Knowledge of HTML, CSS, and web design best practices.
  • Experience in creating mobile-responsive designs.
  • Understanding of content management systems (CMS) and website development platforms.

What can you expect from us?

  • Impact: We are actively empowering and connecting communities to a better financial future through the global expansion of batik. Join our team if you want to help us achieve that mission.
  • Culture: We take our work seriously and expect results, while also maintaining a family-like culture that values each and every person. We can only create magic when we have a little bit of fun.

Employer Statutory Contribution, supportive team, and environment

Annual Leave & Public Holidays

Annual Incentives & Performance Promotions

Monthly Medical Reimbursement

Purpose and Creating Impact for Marginalized Communities

#J-18808-Ljbffr

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