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Social Media Community Executive

3 months ago

Malaysia Publicis Groupe Full time

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients' own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients' own transformation through delivering the true scale our agencies' capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following:

Clients Come First ; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization to support innovation now and keep pace with the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Job Description

Description of Role

You will be part of a team servicing an FMCG company. You will be managing the brand’s social media channels for Singapore and Dubai market, reporting to your Manager.

Roles and Responsibilities

[Oversight of in-market operations]

  • Manage the social channels for your market, working closely with the in-market clients. You will be the key liaison with your in-market clients, providing key updates on various ongoing social media components.
  • Key liaison with the Manager, providing key updates on your market’s social operations.

[Content Development]

  • Plan the monthly content calendar for the Singapore and Dubai markets, aligning with the global content strategy and utilising global assets.
  • Provide social media platform updates and best practices, as well as social media counsel to ensure that the brands' channels and content remain relevant to in-market behaviors and trends.
  • Ideate and provide end-to-end plans for execution of UGC campaigns or contests.

[Community Management]

  • Publish & Schedule approved content onto the market brand channels via Sprinklr.
  • Monitor comments on feed and provide appropriate responses as per approved FAQs and SLAs.
  • Develop monthly reports on performance of the community management across platforms with key learnings/takeouts.
Qualifications
  • Min. 1 to 3 years of experience as a Social Media Executive or similar role.
  • Experience developing social media content calendars and planning topics to ensure maximum discovery and engagement with an emphasis on shareability.
  • Excellent knowledge of Facebook, Instagram, LinkedIn, X, YouTube, TikTok and WhatsApp Business Account.
  • Prior experience in a restricted category (tobacco or similar).
  • Good understanding of social media metrics and how to analyse the data findings.
  • Abreast of social media changes and cultural trends, which will inform content development.
  • Good leadership skills.
  • Critical thinker and problem-solving skills.
  • Team player.
  • Great interpersonal, presentation and communication skills.
Additional Information

Our employee benefits package comprises the following:

  • Generous leave entitlements, including birthday leave, rest day and family care leave.
  • Additional Company closure for all 4 major festive celebrations.
  • Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
  • Life and personal accident insurance and group hospitalization and surgery.
  • A hybrid working schedule and with Friday disconnects.
  • Rest Relax & Recharge - office closure last week of December every year.
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