Social Media Advertising Manager

2 weeks ago


Malaysia Taiko Marketing Sdn Bhd Full time

Job Title: Manager (Digital Media Marketing)

Expectation: Candidate is expected to visit Singapore office at least 2 times a week for meetings.

Job Summary:

We are seeking an experienced and strategic Digital Media Manager to lead and develop our digital media team. The ideal candidate will be responsible for overseeing all digital media activities, including strategy development, content creation, and performance analysis. This role will also involve building and managing a team of digital media specialists to execute campaigns that drive brand growth, engagement, and conversion.

Key Responsibilities:

  • Strategy Development: Create and implement comprehensive digital media strategies that align with the company’s marketing goals and objectives.
  • Team Leadership: Build, manage, and mentor a team of digital media specialists, ensuring the team is well-equipped to execute high-quality campaigns across various platforms.
  • Campaign Management: Oversee the planning, execution, and optimization of digital media campaigns, including social media, search engine marketing (SEM), display advertising, and content marketing.
  • Content Oversight: Ensure the creation of compelling and consistent digital content, including social media posts, videos, blogs, and email marketing, in line with brand guidelines.
  • Data-Driven Decisions: Utilize analytics and data to monitor the performance of digital campaigns, providing insights and recommendations to improve results. Regularly report on key metrics to senior management.
  • Budget Management: Manage the digital media budget, ensuring cost-effective spending and maximizing ROI on all digital initiatives.
  • Collaboration: Work closely with the broader marketing team, creative department, and external partners to ensure a cohesive approach to digital marketing.
  • Innovation: Stay up-to-date with the latest trends, technologies, and best practices in digital media and marketing, and implement these insights into the team’s strategy and operations.
  • Crisis Management: Act as the point of contact for managing any digital media-related crises, ensuring a quick and effective resolution.
  • Stakeholder Communication: Present digital media strategies, campaign performance, and future plans to key stakeholders and senior leadership.

Qualifications:

  • Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
  • Experience: 5+ years of experience in digital media, with at least 2 years in a managerial role.
  • Technical Skills: Proficient in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, Google Analytics, SEO/SEM tools, and social media management tools.
  • Leadership: Proven experience in leading and managing a team, with strong motivational and mentoring skills.
  • Analytical Skills: Strong analytical skills, with the ability to translate data into actionable strategies.
  • Communication: Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
  • Creative Vision: A creative and strategic thinker with a strong understanding of brand development and audience engagement.
  • Time Management: Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Adaptability: Comfortable with change and able to pivot strategies as needed to meet business goals.
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