Social Media Content Writer

2 weeks ago


Tun Razak Exchange, Malaysia PG MALL SDN BHD Full time

Responsibilities:

  • Create and curate social media content for platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
  • Develop content calendars and schedules for regular posting and engagement.
  • Write clear, concise, and compelling copy that captures the brand's tone and messaging.
  • Generate creative ideas and concepts for social media campaigns and posts.
  • Utilize hashtags, keywords, and trending topics to optimize content reach and engagement.
  • Collaborate with the marketing team to align social media content with overall marketing strategies.
  • Monitor social media platforms for trends, news, and customer feedback to inform content creation.
  • Respond to comments, messages, and inquiries on social media in a timely and professional manner.
  • Use analytics tools to track and analyze the performance of social media content.
  • Stay uptodate with industry trends, social media best practices, and platform updates.
  • Ensure all content adheres to brand guidelines and legal/regulatory requirements.
  • Incorporate visuals, such as images, videos, and graphics, to enhance social media posts' visual appeal.
  • Engage with the social media community by liking, sharing, and commenting on relevant posts.
  • Collaborate with designers and other team members to create multimedia content.
  • Test and experiment with different content formats to identify the most effective ones.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Proven experience as a Social Media Content Writer or similar role.
  • Exceptional writing and editing skills with a deep understanding of social media platforms and their respective audiences.
  • Proficiency in crafting engaging and persuasive copy for social media posts.
  • Knowledge of social media analytics and tools for content scheduling and performance tracking.
  • Familiarity with social media management platforms like Hootsuite, Buffer, or Sprout Social.
  • Creativity and ability to adapt content to fit various social media platforms.
  • Strong visual communication skills to select or create accompanying images and graphics.
  • Understanding of SEO and how it applies to social media content.
  • Excellent time management and organizational skills to meet tight deadlines.
  • Ability to work collaboratively with a team and take feedback constructively.
  • Awareness of current events, pop culture, and internet trends.

Preferred:

  • Experience with influencer marketing and collaboration.
  • Basic graphic design or video editing skills.
  • Knowledge of paid social media advertising and content promotion

Salary:
RM2, RM6,000.00 per month

Benefits:

  • Additional leave
  • Health insurance
  • Maternity leave
  • Opportunities for promotion
  • Professional development

Schedule:

  • Monday to Friday

Supplemental pay types:

  • Overtime pay
  • Performance bonus
  • Yearly bonus

Ability to commute/relocate:

  • Tun Razak Exchange: Reliably commute or planning to relocate before starting work (required)


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