Advertising and Promotion Specialist
6 months ago
**Responsibilities**:
- **Campaign Development**:Conceptualize, plan, and execute advertising and promotion campaigns aligned with the company's marketing goals and target audience.
- **Creative Content**:Collaborate with the creative team to develop engaging and compelling content for advertisements, including copywriting and visual elements.
- **Media Planning**: Identify appropriate advertising channels such as digital platforms, print media, television, radio, social media, and outdoor advertising to optimize campaign reach.
- **Budget Management**:Develop and manage advertising budgets for different campaigns while ensuring efficient allocation of resources for maximum impact.
- **Market Research**: Conduct market research to identify consumer trends, competitor activities, and opportunities for new advertising strategies.
- **Performance Analysis**:Track and analyze the performance of advertising campaigns to measure their effectiveness and make data-driven adjustments for improvement.
- **Collaboration**:Work closely with cross-functional teams, including product marketing, sales, and design, to ensure a unified brand message and consistent communication.
- **Compliance**: Ensure all advertising and promotional materials adhere to legal and industry standards, including regulations related to advertising content and product claims.
**Requirements**:
- Education: Bachelor's degree in Marketing, Advertising, Communication, or a related field.
- Experience: Previous experience in advertising, promotions, or marketing roles is preferred. Specific years of experience may vary depending on the seniority of the position.
- Creativity: Strong creative thinking and problem-solving skills to develop innovative advertising campaigns.
- Communication: Excellent written and verbal communication skills to convey ideas effectively.
- Analytical Abilities: Proficiency in analyzing data, interpreting insights, and using them to optimize campaigns.
- Team Player: Ability to collaborate with different teams and manage multiple projects simultaneously.
- Adaptability: Capable of adapting to changes in the marketing landscape and incorporating emerging trends.
**Salary**: RM2,500.00 - RM6,000.00 per month
**Benefits**:
- Additional leave
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
Supplemental pay types:
- Overtime pay
- Performance bonus
- Yearly bonus
Ability to commute/relocate:
- Tun Razak Exchange: Reliably commute or planning to relocate before starting work (required)
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