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Employer Branding Specialist

3 months ago


Kuching, Sarawak, Malaysia Sinergia Talents Sdn Bhd Full time

Summary: Developing and executing strategies to enhance the company's reputation as an employer of choice. This role involves creating and managing content, driving social media engagement, and collaborating with various departments to attract and retain top talent.

Your Role:

1. Employer Branding Strategy:

  • Develop and implement comprehensive employer branding strategies that align with the Company's vision, mission, values, culture, and business objectives.
  • Leverage various channels such as social media, Companys website, industry events including Company Awards to promote the employer brand.

2. Content Creation, Social Media and Digital Presence:

  • Create engaging content including videos, infographics, employee stories, newsletters, webinars, events, and testimonials.
  • Manage the company's presence on social media platforms like Facebook, Instagram, Companys website, LinkedIn, and other relevant sites.
  • Create and schedule posts, respond to comments and reviews, and engage with followers to build a positive online reputation.

3. Employee Engagement and Advocacy:

  • Develop and implement programs including CEO Communication to encourage employee advocacy and internal engagement.
  • Organize internal campaigns and events that promote a positive work environment and strengthen the company culture.

4. Corporate Social Responsibility:

  • Plan, coordinate, and execute CSR projects and campaigns.
  • Manage budgets and resources for CSR initiatives.

5. Metrics and Reporting:

  • Monitor, track, analyze, and report on branding performance key metrics

related to employer branding initiatives, providing insights and recommendations for continuous improvement.

6. Market & Research:

  • Analyze industry trends and competitor activities, utilize feedback and

insights to refine branding strategies.

  • Stay updated on industry trends and continuously seek out innovative ways to improve our employer branding efforts.
  • Ensure adherence to the compliance of company policies, industry regulations and legal requirements.

7. Other Assignment:

  • Management of the sections overall budgeting and expense control.
  • Any other assignment deems fit that shall be given to you from time to time.

Your Profile:

1. Qualification:

  • Bachelors degree in Marketing, Human Resources, Communications, or a related field.

2. Experience:

  • Minimum 3 years of experience in employer branding, recruitment marketing, or a related area.

3. Skills/Competencies:

  • Strong understanding of employer branding strategies and best practices.
  • Excellent written and verbal communication skills.
  • Proficiency in content creation and social media management.
  • Creative thinking and the ability to develop innovative branding initiatives.
  • Strong project management and organizational skills.
  • Experience with data analysis and reporting.


Budget = MYR 5K - 8K overall package per month.

They are a group in Sarawak for semiconductor applications.

They provide:

  • Relocation allowance 1 month (Only for Sarawakians working in foreign countries, non-Sarawakian & expatriates).
  • Housing allowance (For Sarawakians & non Sarawakians subject to Job Grades).
  • Car allowance (Applicable to all employees. Amount varies according to Job Grades).
  • Temporary accommodation 14 days upon arrival
  • One-way Air ticket for employee and dependents.
  • Employment Pass/Dependant Pass borne by the Company
  • Health Care Entitlement:
    • 24 hours in-house clinic.
    • Outpatient treatment coverage in multiple panel clinics around Kuching.
    • Employee Insurance provided for Personal Accident, Life, Hospitalization & Surgical.
    • Dental & Optical coverage.
    • Maternity reimbursement for 5 children.
  • Career development and exposure/possibility to be seconded to different sites (in Europe & USA)

Other highlights:

  • Living cost is very much lower (Considerable savings on meals outside).
  • Considerable savings on fuel (Traffic flow is very good)
  • Subsidized meal every month in our 22 hours x 7 hybrid cafeteria (air-conditioned on the inside area and fresh air surrounded by nice landscape on the outside).
  • Free parking for all colleagues plus special parking zone for pregnant colleagues.
  • 8 working hours with FLEXI hours between 7am - 6pm.
  • Employee Development:
    • LinkedIn Learning account for all employees.
    • Competency, Soft Skills & Leadership trainings in-house and if required due to upskilling, may be sent off-site and abroad.