Pr & Marketing Manager

1 week ago


Sempang Sentul, Melaka, Malaysia Abeaute Sdn Bhd Full time
Build genuine and strong relationships with media, campaign partners

  • Work with other parties for tieups and coorganize events / campaigns, suppliers and global LUSH PR teams.
  • Create and deliver effective PR strategies across country,combining brand vision and business objectives to achieve commercial goals.
  • Ensure monthly collection of customer database from store and Compile and provide updates/ new launches/ news/ media coverage/ events for Lush website/ newsletter (moving forward)
  • Organize instore events for press and KOL (new collection).
  • Work closely with principal (UK) on day to day or adhoc basis.
  • Monitor all magazines and newspapers for Company articles.
  • Research and share press release to compile for PR Report
  • Working on marketing initiatives to increase conversion rate and drive footfall into the store.
  • Prepare reports
  • Report and measure ROI on all PR activities and outcomes
  • Postmortem of events.
  • Build and protect LUSH brand reputation to cement market position.
  • Access and engage media in brand storytelling and convert media into brand advocates.
  • Create and execute events and experiences to share brand stories with media. Respond to media requests; pitching proactively and reactively to media.
  • Prepare PR budgets and forecast products for PR needs.
  • Organise media to attend local suppliers, and charity pot partners for a true brand experience.
  • Manage and lead the charity pot campaigns.
  • Amplify human rights, animal welfare and environmental protection campaigns through effective media outreach.
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PR & Marketing Manager Job Duties:_

Daily - Social Media - Content Development

  • Curating, planning and deciding the products and type of content (curated & repost content)
  • Prepare and finetune copy for all preplanned and curated content.
  • Search, keeping updated, filter and optimize relevant content from principal brands, Other countries and User generated content) to be reposted.
  • Create social buzz regarding new product or special collection launches.

Daily - Social Media - General Monitoring

  • Monitoring number of likes and comments of previous postings to understand Consumer preference and updating in monthly social media tracking report.
  • Monitor the everchanging types of content preferred by followers and customers to identify which products of contents garner the most engagement to aid future planning.
  • Replying and handling customer's enquiries through comments or personal message.
  • Monitor principal social media strategy.

Weekly - Social Media

  • Content to include a targeted qty 2 postings a day / 14 postings a week (or more whenever applicable)

Other

  • Social Media_
  • Ad hoc postings.
  • Brainstorm, develop and manage new, different content or campaigns to improvise.
  • Identify new trends in marketing and evaluating new technologies in the market. To be share with the team.
  • Suggesting relevant campaigns or content to increase awareness, engagement and follower.
  • Products Photoshoot_
  • Plan and organize photoshoots session of new products / User generated content / Lush Ambassadors to be posted on social media. Target 4 days (morning) a month with average 1 shoot per week.
  • Products Training_
  • Attend new product training for better understanding of products and new collection.
  • PO
  • At least 2 years' experience in a similar role.
  • Degree in Public Relations, Marketing or a related field.
  • Passionate about Lush; our products, ethics and values.
  • Has professional interpersonal communication and computer skills (Microsoft excel, word and power point).
  • Experience writing and leading multiple PR campaigns with proven results.
  • Have a strong work ethic and passion for development.
  • Proven experience executing creative ideas.
  • Multitasking abilities; and displays a high degree of attention to detail and accuracy.

Salary:
From RM3,000.00 per month

Benefits:

  • Health insurance
  • Opportunities for promotion
  • Professional development

Schedule:

  • Monday to Friday

Supplemental pay types:

  • Yearly bonus

Application Question(s):

  • How many years of experience in retail line?

Education:

  • Bachelor's (preferred)

Experience:

Public Relations: 2 years (preferred)

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