L Strategy Director

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Mindshare Full time
Overview of job

Mindshare is an agency of GroupM, the world's largest media investment company and are a part of WPP.

GroupM is the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Head of Strategy to join us.


In this role, you will be responsible for leading and delivering impactful strategic thinking and ideas for some of the biggest and best brands in Malaysia.


At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to:

  • CEO of Mindshare Group Malaysia

3 best things about the job:

  • Leading our strategic offering in an agency which puts strategy at the heart of what we do and a vision to be our clients' most valued business partner.
  • Partnering with passionate, smart specialists in ideation, search, social, analytics and investment to supercharge your insights and innovation.
  • Working in an agency culture that aims to inspire original thinking in everything we do.
Measures of success

  • In three months, you would have:
  • Established trusted working relationships with key clients, agency partners, client leaders and core teams
  • Developed an understanding of our client's communications challenges and identified opportunities to positively impact the client's brand and business
  • Meet key stakeholders across clients; including insights, creative agency and interact with them
  • Get a good understanding of business/brand challenges, past campaigns, and competition
  • Initiate an audit of current strategy work, team output and give a roadmap to team members
  • Learn media basics and tools across Google and FB suite

In six months, you would have:

  • Become an expert on the Adaptive Marketing Framework (Mindshare's global planning process) and our unique insight tools, techniques and differentiators.
  • Cultivated a collaborative, creative dynamic with cross department with a emphasis on delivering original thinking and asking 'what if'

In 12 months, you would have:

  • Become an inspiring leader of Mindshare Malaysia's strategic offering and overall product output
  • Delivered outstanding strategic thinking and ideas which have delivered brand and business growth for our clients.
  • Lead new business pitches
  • Drive revenue growth and won a few awards for innovative approach

Responsibilities of the role:

  • Has a thorough knowledge and understanding of relevant Mindshare and GroupM products, processes and tools both locally and globally
  • Contributes positively to the culture and expertise of the wider agency through leadership of relevant initiatives e.g. training on product and tools, facilitating workshops etc
  • Produces industry bestpractice strategic recommendations with compelling insights and clear implications for media
  • Generates, supports and helps sell in innovation in media to ensure ideas are brought to life effectively
  • Develops and applies inspiring and effective presentation and storytelling techniques to sell through strategic thinking
  • Enhances the agency product by developing and sharing thought leadership, training, case studies and awards both internally and externally
  • Identifies and leads transformational strategic thinking beyond campaign activity to become a trusted business partner
  • Acts as a guardian of the work to ensure campaign execution remains true to the strategy
  • Develops original approaches and solutions to optimize the strategy development process and wider agency offering
  • Has trusted advisor relationship with senior clients (local and global) and agency partners
  • Effectively manages resource and client and partner expectations regarding delivery deadlines
  • Facilitate client and agency sessions in an inspiring and effective manner to deliver on desired outcomes
  • Builds collaborative and respectful relationships with key agency and media partners to deliver best in class work
  • Ensures strategy resource is deployed effectively across the client portfolio

What you will need:

  • Extensive experience delivering innovative, insightful and impactful strategic recommendations of a worldclass standard
  • An open mind and natural curiosity for understanding brands and human behavior
  • An innate desire to be provocative and constantly ask 'what if'
  • A proactive approach to building client relationships and solving business problems
  • A collaborative approach to delivering outcomes
  • Effective communications and coaching skills to deliver the best possible work
More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team
- #teammindshare

  • We believe that in today's world, everything begins and ends in media. We aim to be our clients' lead business partn

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