Manager - Marketing & Student Recruitment

2 weeks ago


George Town, Penang, Malaysia Agensi Pekerjaan UniTalent (Recruitment Agency) Full time

Job Purpose

Key Duties & Responsibilities

  • Analyse and report the effectiveness of student recruitment and marketing strategies on a monthly, quarterly and semester basis. Provide strategic advice and market insight to contribute to setting strategic targets and direction.
  • Develop monthly newsletter for the schools.
  • Implementing and overseeing student recruitment policies, procedures and processes.
  • Represents the schools at education fairs, road shows, workshops, and other sales and marketingrelated activities.
  • Lead and champion a collaborative and accountable work environment that strives for excellence in customer service and effective administration.
  • Set performance targets, service indicators, quality standards, and priorities for the team upon the fixed target given and approved by the school and the local SLT (Senior Leadership Team).
  • Identify developmental needs to support the continuous enhancement of customer service capabilities and administrative efficiency in consultation with the local SLT and school.
  • Work with Headquarters to prepare the website contents and publications.
  • Demonstrable initiative and enthusiasm, and the ability to lead and work collaboratively as part of a team

Requirement
-
Essential Specification (Must-have)_

  • Degree in Marketing/Counselling / Social Science / Psychology / Business or related discipline
  • At least three (3) years of working experience, preferably in an educational institution with involvement in counselling, marketing and sales promotions
  • Knowledge of counselling principles, methods and techniques
  • Ability to analyse and interpret the needs of parents and students and offer appropriate solutions
  • Strong interpersonal and communication skills with ability to communicate comfortably with parents and students in a courteous and professional manner
  • Creative, resourceful, customer focused, selfmotivated and results oriented
  • Good English written and verbal communication skills
  • Time management skills and the ability to manage concurrent deadlines and competing priorities, and complete projects on time and to budget.
  • Strong management and leadership skills.
  • Highly developed organisational skills, with evidence of strong project management, attention to detail and meticulous planning.
  • Proven skills in collecting and analysing market data and intelligence.
-
Desirable Specification (Added advantage)_

  • Experience in an education institute
  • Knowledge of Adobe Suite and Content Management System (Word Press)
  • Familiar with web analytics tools, market research techniques, and knowledge of SEO and google analytics.
  • Familiar with Customer Relationship Management System that helps turn conversations into conversions at every stage of the customer's journey.

Pay:
RM7, RM8,500.00 per month

Schedule:

  • Monday to Friday

Education:

  • Bachelor's (required)

Experience:

- marketing in education institution: 3 years (preferred)

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