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Manager - Marketing & Student Recruitment
2 weeks ago
Job Purpose
Key Duties & Responsibilities
- Analyse and report the effectiveness of student recruitment and marketing strategies on a monthly, quarterly and semester basis. Provide strategic advice and market insight to contribute to setting strategic targets and direction.
- Develop monthly newsletter for the schools.
- Implementing and overseeing student recruitment policies, procedures and processes.
- Represents the schools at education fairs, road shows, workshops, and other sales and marketingrelated activities.
- Lead and champion a collaborative and accountable work environment that strives for excellence in customer service and effective administration.
- Set performance targets, service indicators, quality standards, and priorities for the team upon the fixed target given and approved by the school and the local SLT (Senior Leadership Team).
- Identify developmental needs to support the continuous enhancement of customer service capabilities and administrative efficiency in consultation with the local SLT and school.
- Work with Headquarters to prepare the website contents and publications.
- Demonstrable initiative and enthusiasm, and the ability to lead and work collaboratively as part of a team
Requirement
-
Essential Specification (Must-have)_
- Degree in Marketing/Counselling / Social Science / Psychology / Business or related discipline
- At least three (3) years of working experience, preferably in an educational institution with involvement in counselling, marketing and sales promotions
- Knowledge of counselling principles, methods and techniques
- Ability to analyse and interpret the needs of parents and students and offer appropriate solutions
- Strong interpersonal and communication skills with ability to communicate comfortably with parents and students in a courteous and professional manner
- Creative, resourceful, customer focused, selfmotivated and results oriented
- Good English written and verbal communication skills
- Time management skills and the ability to manage concurrent deadlines and competing priorities, and complete projects on time and to budget.
- Strong management and leadership skills.
- Highly developed organisational skills, with evidence of strong project management, attention to detail and meticulous planning.
- Proven skills in collecting and analysing market data and intelligence.
Desirable Specification (Added advantage)_
- Experience in an education institute
- Knowledge of Adobe Suite and Content Management System (Word Press)
- Familiar with web analytics tools, market research techniques, and knowledge of SEO and google analytics.
- Familiar with Customer Relationship Management System that helps turn conversations into conversions at every stage of the customer's journey.
Pay:
RM7, RM8,500.00 per month
Schedule:
- Monday to Friday
Education:
- Bachelor's (required)
Experience:
- marketing in education institution: 3 years (preferred)
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