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Product Marketing Manager
3 months ago
Responsibilities:
- Work with the Market Intelligence Team to assess the business environment, competitors, customers and market trends.
- Collaborate closely with Sales and Engineering teams to promote company's brand values to existing and potential customers.
- Plan and manage the annual product marketing calendar and budgets to support sales to reach new customers and retain existing ones.
- Develop, implement, track and optimize our digital marketing campaigns across all digital channels
- Oversee all outbound marketing efforts (campaigns, events, and communication) and develop collateral, pricing strategy, sales materials to support sales growth.
- Develop and execute marketing plans and initiatives including lead generation efforts, promotional events, communication campaigns, product launches
- Organize, execute, and coordinate live or virtual events, including tradeshows, customer and partners events, industry events, training seminars and other promotional events
- Monitor and report marketing metrics of the various marketing channels and provide recommendation to optimize the marketing campaigns and marketing channels.
- Manage a team of marketing executives to develop and coordinate with other departments to produce effective marketing strategies.
Requirements:
- Analytical and has strong business acumen
- Ability to work well collaboratively, crossfunctionally, and mobilise resources where needed
- Creative and innovative thinking, to generate and develop new ideas.
- Strong communication skills, good English. Ability to communicate in Mandarin is considered a plus.
- Solid ability to allocate and manage budgets.
- Solid project management skills, including the ability to work on multiple projects at the same time.
- Familiarity with the latest trends, technologies and methodologies in brand and marketing management including lead generation, content marketing, digital marketing, and managing campaigns both online and offline.
- Bachelor Degree in Business or Marketing Management. Those with an Engineering background is advantageous.
- At least 10 years of working experience in Marketing Management with at least three years in product and content marketing management of industrial products in a B2B environment.
- Experience in metalworking or precision engineering industries is considered a plus
Salary:
RM4, RM11,178.19 per month
Schedule:
- Monday to Friday