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Marketing & PR Manager
2 months ago
We are seeking a highly skilled Marketing & PR Manager to join our team at Link Compliance. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing strategies to promote our luxury sports cars and electric lifestyle vehicles.
Key Responsibilities- Strategic Planning: Develop and implement marketing strategies tailored to the automotive industry, including product launches, promotions, and seasonal campaigns.
- Brand Management: Ensure consistent brand messaging across all marketing channels and work on building and maintaining a strong brand presence in the market.
- Product Launches: Plan and execute marketing campaigns for new vehicle launches, coordinating with sales, product, and design teams to ensure successful introductions to the market.
- Market Research: Conduct market research to understand customer needs, preferences, and trends, analyzing competitor strategies and adjusting marketing efforts accordingly.
- Event Management: Organize and manage automotive events such as car shows, test drives, and promotional events, ensuring these events align with brand goals and attract target audiences.
- Budget Management: Manage the marketing budget, allocating resources efficiently across different campaigns and ensuring cost-effective strategies.
- Advertising: Develop and manage advertising campaigns across various media, including print, TV, radio, and online platforms, collaborating with creative teams to produce compelling advertisements.
- Sales Support: Work closely with the sales team to create marketing materials, such as brochures, presentations, and sales kits, that support their efforts in the field.
- Analytics and Reporting: Track and analyze the performance of marketing campaigns, using data to refine strategies and report on ROI to senior management.
- Media Relations: Build and maintain relationships with automotive journalists, bloggers, and influencers, coordinating press releases, media kits, and press conferences to ensure positive coverage.
- Crisis Management: Develop and implement crisis communication strategies to protect the brand's reputation in the event of negative publicity or product recalls.
- Corporate Communications: Oversee internal and external communications to ensure consistent messaging, including managing newsletters, internal bulletins, and official statements.
- Public Relations Strategy: Develop PR campaigns that enhance the brand's public image, including sponsorships, partnerships, and community involvement initiatives.
- Event PR: Handle PR aspects of events such as press days, launch events, and sponsorship activities, ensuring that the brand is well-represented and receives positive media coverage.
- Monitoring and Evaluation: Monitor media coverage and public sentiment, evaluating the effectiveness of PR campaigns and adjusting strategies as needed.
- Education: Bachelor's degree in Marketing, Public Relations, Communications, Business, or a related field.
- Experience: Minimum of 5 years of experience in marketing and public relations, preferably in the automotive industry or a related field.
- Strong Interpersonal and Relationship-Building Skills: Ability to build and maintain strong relationships with internal and external stakeholders.
- Exceptional Organizational and Time Management Skills: Ability to prioritize tasks and manage multiple projects simultaneously.
- Excellent Verbal and Written Communication Skills: Ability to communicate effectively in both English and Chinese.
- Ability to Multitask and Prioritize Effectively: Ability to work in a fast-paced environment and adapt to changing priorities.
