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Fundraising Manager

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Position Summary
Malaysia is a new market for Greenpeace and it ranks among the top in the Asian fundraising markets.

Greenpeace is looking for a strong leader to grow and expand its fundraising operations in Malaysia and to address some of the critical environmental challenges that the country is facing today.


The Fundraising department is responsible for maximizing income from individuals by inspiring and engaging people and developing long-term committed relationships.

We aim to build a cost-effective, ethical, and sustainable fundraising base to meet the needs of Greenpeace Southeast Asia. In line with our values, we do not accept money from governments, corporations, or political parties.

The Fundraising Manager would play a key role in GPSEA's expansion in the Malaysian market, by strengthening the existing face-to-face channel and diversifying into new ones.

The Fundraising Manager would be instrumental in creating a sustainable income generation model to get long-term donors and a steady growth in net incomes.


Specifically, our indicators are to:

  • Lead new donor acquisition.
  • Improve supporter retention and upgrade programs.
  • Grow income from individual donors in Malaysia.
  • Increase the visibility of Greenpeace and our campaigns in the country.
  • Consolidate existing resources, optimize efficiencies to maximize savings, and reduce wastage in total expenditures
  • Develop and implement nimble monitoring and rolling forecasting tools.
This is a fixed-term position in the fundraising department of GPSEA, based in Kuala Lumpur.


This position requires the employee to have a flexible approach and the ability to adapt and work in different and challenging work and cultural environments, which may include flexible arrangements working in challenging field and frontline work environments.


Duties and Responsibilities:

1. Purpose.

Conceptual.

  • Lead new donor acquisition, existing donor retention and supporter care projects for Greenpeace Southeast Asia
  • Malaysia (GPMY).
  • Lead, manage, monitor and evaluate the performance of Fundraising staff in Malaysia.
  • Grow income from individual donors for GPMY.
  • Consolidate existing resources, optimize efficiencies to maximize savings and reduce wastage in total expenditures.

Applied

  • Improve supporter care, supporter retention and upgrade programs for GPMY.
  • Improve quality of donor acquisition by increasing credit card percentage and approval rates for new donors.
  • Improve retention of Direct Dialogue Campaigners (DDC) staff and implement DDC training program.
  • Conduct regular field visits with FacetoFace teams and call listening session with Tele-Fundraising teams.
  • Update Fundraising related policies and SOPs as and when required.

2. Engagement.

Internal

  • Ensure all Fundraising team members (including contactors) are updated on SOPs.
  • Prepare and submit weekly, monthly, quarterly and annual Fundraising reports.
  • Represent Greenpeace Southeast Asia
  • Malaysia's Fundraising team in regional meetings.

External

  • Review and take approval for all Fundraising related content for GPMY.
  • Coordinated with Program & Engagement for content development relevant for fundraising with Fundraising agencies in close coordination with Deputy Fundraising Director.

3. Delivery.

Timeliness

  • Prepare Annual Plans and update basis market situation
  • Achieve annual and monthly objectives, as per approved plans for Inhouse Fundraising activities with support from Fundraising staff.

Quality

  • Ensure accurate weekly, monthly, quarterly and annual reporting on KPIs to the line manager and regional teams.
  • Ensure Fundraising team adheres to SOPs.
  • Ensure quality in donor acquisition and donor retention activities, as per defined quality KPIs.

Skills and Experience Required:

Education:

  • Bachelor's Degree OR equivalent work experience.
  • Marketing/Communication/Business Administration/Related field.

Work Experience

  • 5 years' experience in fundraising, direct marketing or sales.
  • 3 years' experience in leadership roles and managing teams.
  • 3 years'+ experience in managing complex budgets.
  • Ideally have experience working for an international NGO and well versed with different fundraising channels.

Functional Skills

  • Knowledge and/or experience in managing face to Face fundraising, telemarketing inhouse teams and agencies (or similar e.g. direct sales).
  • Knowledge and/or experience in regular giving fundraising.
  • Knowledge and/or experience in local fundraising markets and practices.
  • Knowledge and/or experience in donor retention (or similar e.g. customer loyalty).
  • Knowledge and/or experience in fundraising reporting and analysis.
  • Knowledge and/or experience in database systems (Salesforce, Hubspot), reporting and management.
  • Excellent verbal communication (Bahasa Melayu and English)
  • Strong written skills (both Bahasa Melayu and English), including the ability to inte