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Brand Manager Procter
2 months ago
Job title: Brand Manager
Company: Procter & Gamble Job description: Job Location: Petaling Jaya. Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Assistant Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Japan via qualifying communication ideas, adjusting portfolio pricing, and identifying shopping barriers and opportunities.Your Team: You and other Assistant Brand Managers (each handling a brand/category) will report to the Brand Manager for the Category or Business Unit. You will work extensively with colleagues from Sales, Communications, Finance, etc.
What Success Looks Like:
- Demonstrate positive relationship building skills in initial engagements with multi-functional teams.
- Deliver Scorecard Business Targets, in line with the goals of the Business Unit.
- Deliver Category growth, market penetration, and gaining of New Users via Products Innovation Design.
- Successful Design and Deployment of Marketing Toolkits for the Brand.
Responsibilities of the role:
- Identify consumers' needs and wants for P&G's products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers.
- Lead consumer researches to develop qualified brand concept, benefit, and claims that address consumers' unmet needs.
- Communicate with local partners, stakeholders, and suppliers to drive P&G business initiatives.
- Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of consumers.
- Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.), and deploy/guide the delivery team for execution.
- Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team.
Job Qualifications: A Bachelor's or Master's, preferably with a business major (Business Administration, Advertising, Marketing, Digital Marketing, Communication). At least 3 years' experience in the FMCG industry.
- Proven strong critical thinking and experience in Brand Strategy, Equity, and Architecture.
- Excellent forward-thinking, strategic, and courageous leadership skills.
- Strengths with strategic and analytical thinking.
- An ability to drive innovation and brand growth.
- Strong ability to communicate and team capabilities.
You are English proficient (written and spoken). Open to work in Malaysia.
About us: We produce globally recognized brands and grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage in the vast array of brands, categories, and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Neurobion, Sangobion, Vicks, Always, Ariel, Gillette, Head & Shoulders, Herbal Essences, Oral-B, Pampers, Pantene, Tampax, and more. Our community includes operations in approximately 70 countries worldwide. Visit to know more. Our consumers are diverse and our talents – internally – mirror this diversity to best serve it. That is why we're committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being "in touch" so we craft brands and products to improve the lives of the world's consumers now and in the future. We want you to inspire us with your unrivaled ideas. We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.
Job Schedule: Full time
Job Number: R
Job Segmentation: Experienced Professionals (Job Segmentation)
