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Brand Manager Procter

2 months ago

Malaysia Course Full time

Job Title: Brand Manager

Company: Procter & Gamble

Procter & Gamble is a leading consumer goods company with a portfolio of trusted brands that touch the lives of consumers around the world. We are seeking a talented Brand Manager to lead our marketing and commercial efforts for one of our billion-dollar brands.

About the Role:

  • Lead marketing and commercial plans for a leading brand in the FMCG industry
  • Identify business opportunities and work with a multi-functional team to build cohesive commercial plans
  • Collaborate with subject matter experts to deliver end-to-end plans for Japan, including qualifying communication ideas, adjusting portfolio pricing, and identifying shopping barriers and opportunities

Your Team:

  • You and other Assistant Brand Managers will report to the Brand Manager for the Category or Business Unit
  • You will work extensively with colleagues from Sales, Communications, Finance, and other departments

What Success Looks Like:

  • Demonstrate positive relationship building skills with multi-functional teams
  • Deliver business targets in line with the goals of the Business Unit
  • Drive category growth, market penetration, and the acquisition of new users through product innovation and design
  • Develop and deploy marketing toolkits for the brand

Responsibilities:

  • Understand consumers' needs and wants for P&G's products and provide input to Research & Development and technical teams
  • Lead consumer research to develop brand concepts, benefits, and claims that address consumers' unmet needs
  • Communicate with local partners, stakeholders, and suppliers to drive P&G business initiatives
  • Lead creative agencies to develop communication ideas and execute TV copy production tailored to local cultural nuances
  • Develop initiatives and toolkits for the brand, including copy, prints, digital content, and in-store activation
  • Craft promotion and pricing strategies with the local trade team

Requirements:

  • Bachelor's or Master's degree in Business Administration, Advertising, Marketing, Digital Marketing, or Communication
  • At least 3 years' experience in the FMCG industry
  • Proven critical thinking and experience in brand strategy, equity, and architecture
  • Excellent leadership, strategic, and analytical thinking skills
  • Ability to drive innovation and brand growth
  • Strong communication and team capabilities

About Us:

We are a community of talented individuals who are passionate about creating brands and products that improve the lives of consumers around the world. We are committed to building a winning culture based on inclusion and diversity, and we welcome applications from talented individuals who share our values.