Senior CRM Executive

1 month ago

Malaysia ZALORA group Full time

We are looking for a passionate and talented individual to join the award-winning ZALORA CRM Team. Customer Relationship Management (CRM) is the concept of being relevant to the customer, leveraging data to understand the customer DNA and provide a top-class customer experience via the full suite of customer touchpoints and communication channels.

CRM adds value by effectively representing ZALORA as a brand, its character, personality, and product assortment, while taking into consideration the individual customer's needs and motivations. In every single marketing message we send, we aim to craft the perfect environment to maximize emotional value and commercial opportunity across the customer journey – right from their first order up until they become loyal advocates of the ZALORA brand.

With a combination of rich customer data and state of the art digital marketing technology, we are more empowered than ever to consistently innovate and commit to deliver amazing experiences in line with the needs of our customers, the company, and the retail ecommerce opportunity as a whole.

Responsibilities:
  • Create, produce and implement creative digital marketing campaigns and strategies to answer the needs of relevant customer segments
  • Take ownership of the operation and performance across multiple communication channels such as newsletter, app push notification, In-app messages and SMS
  • Understand the customer lifecycle and purchase behaviour to produce detailed analysis on marketing campaign effectiveness and optimise iteratively
  • Be an advocate of the customer's experience to continually create WOW moments
  • Coordinate across departments to plan and prepare relevant content for subscribers
  • Utilise digital technology and creativity to push the boundaries of the CRM experience
  • Assist in the optimisation of other relevant CRM related communications to broaden understanding of CRM
Requirements:
  • Highly proficient in written and spoken English
  • Passionate about delivering fashion effectively to customers through creativity, copywriting and digital technology
  • Enjoy the challenges of a fast-paced environment
  • Highly adaptable, meticulous and able to think critically
  • Strong willingness to learn and grow independently
  • Diligent and organised in execution
  • Good communication skills
  • Proficiency in HTML is a plus
Benefits:
  • An exciting platform to make your success story
  • Have the utmost care for your mental and physical wellbeing
  • Flexibility weaved into your lifestyle
  • A seamless work environment with a friendly & team-fueled culture
  • Career growth aligned to your professional and personal needs and goals

Want to stay ahead with our developments? Follow us on our LinkedIn page and know more about us from our career website .

The ZALORA Story

ZALORA is Asia's leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region's pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.

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