Performance Marketing Specialist

6 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Pandan Social Sdn Bhd Full time

This job is all about driving success in online advertising You might like this job because you'll strategize and manage exciting campaigns on social media platforms like Facebook and TikTok, helping clients get amazing results.

As a Digital Media-Buy Executive, you will be involved in strategising, planning, executing and analysing our paid digital campaigns for clients across Facebook, Instagram, Twitter, YouTube, TikTok, and Google.

Responsibilities:

  • Strategically manage & execute performance marketing campaigns. Across all major social media platforms and Google, this includes campaign planning, set-up, daily management, optimisation, as well as reporting.
  • Work alongside team leads on data and strategy for existing and new clients, ensuring that all planning is justified using past performance data and analysis.
  • Analyse client campaign trends, using qualitative and quantitative data, to recommend campaign changes.
  • Ensure frequent and systematic optimisation by testing keywords, ad copy, bidding strategies, and other methods – with an implement, test, and measure mindset.
  • Develop estimates, budgets, and media recommendations for client campaigns and new business opportunities.
  • Produce insightful post-campaign/end-of-month reports, including actionable next-steps, clear explanations, and data visualisation.
  • Stay up to date on performance marketing trends, best practices, and techniques to ensure client campaigns are relevant and effective.
  • Work closely with other departments to ensure client goals are met.
Job Requirements

Requirements:

  • 3+ years of marketing experience in a digital / e-commerce / SaaS environment - agency backgrounds are preferred.
  • Direct experience with:
    • Facebook ads
    • Google ads (SEM, GDN, YouTube)
    • Landing page builders (e.g., Unbounce, Instapage, or an equivalent tool).
  • Ability to segment audiences and build campaigns to reach customers at various stages of the conversion funnel.
  • Ability to create reports from multiple sets of data.
  • Excellent proficiency in the English language with a keen eye for grammatical errors and typos.
  • Experience managing analytics tools & expertise in manipulating data sets - proficiency in Excel/Sheets is a must.
  • Ability to write direct-response advertising copy for Facebook & Google.
  • Excellent interpersonal skills: This role will require managing multiple stakeholders and working cross-functionally.
  • Ability to work both independently and in a team-oriented environment.
  • Should have high levels of integrity, autonomy, self-motivation.
  • Google, Facebook, Twitter or any other advertising certifications are a plus.
Skills
  • Digital Advertising
  • Social Media Advertising
  • Social Media Marketing
  • Media Buying
Company Benefits

FnB Joints: We're based in APW Bangsar, which means you have access to Insta-worthy cafes, restaurants, and bars right below our office. We get discounts too

Medical Claims: On top of sick leave and medical leave allowances, Pandan Social provides medical claim reimbursements* for all full-time staff.

Birthday leave allows staff a day off (not part of your annual leave) on any day during your birthday month

Pandan Social is a boutique digital marketing agency that provides comprehensive services for a brand's online social needs - from social media management, content creation, brand strategising and advertising management. We're a young Malaysian startup, but are already servicing clients throughout Asia and North America, with our eyes set on penetrating more markets the world over.

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