Customer Strategy

7 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Unilever Full time
Job Title: Customer Strategy & Planning Executive (12 months contract)

Location: Malaysia

The Purpose Of Role

A critical role focused on representing the voice of Customer Business Development (CBD) across the organization, providing key integration touchpoints around commercial planning and governance, driving the category and channel strategy, associated pricing and promo policies, and building brands' equity. You will support the development and deployment of a channel strategy for core and new products to drive profitable growth. By working cross-functionally, you will deliver the trade category toolkit, which outlines a 6 P strategy for each brand.

Team Structure
  • Reporting to: Customer Strategy & Planning Lead
Key Responsibilities

Support Channel Strategy and Execution
  • Plan, execute and evaluate options jointly with Key Accounts for tailor-made promotion to enhance retailers' commitment and integrate promotion plans with marketing plans.
  • Support in costing, pricing, timeline/project managing, and premium sourcing with Brand/Key Account Managers.
  • Follow up with the sales team on any marketing/trade marketing initiatives to ensure smooth operation during implementation after the plan is cascaded by CSP manager/assistant manager.
  • Manage deployment of POSM, GWP arrival, quantity allocation, and POSM/GWP storage via communication with internal stakeholders and external suppliers/agencies to ensure perfect execution and strong visibility of our products in the market.
Key Project / Activation Management
  • Connect and liaise with internal brand/CSP team and external agencies to ensure activation plans are being implemented smoothly on a regular basis.
  • Support CSP activation lead to monitor major activation planning and execution progress such as annual big bet launch events and key roadshow activations.
  • Review and assess past activation performance in terms of ROI and KPI achievements.
Stock / PIPO Management
  • Responsible for new product pipeline PIPO process in execution.
  • Monitor leftover/slow-moving SKU stock levels and track the sell-in/out rate before delistment, providing information to CSP team members for clearance plans to minimize business waste.
  • Allocate and communicate listing samples to key accounts for new product listings.
  • Draft any trade letters on behalf of the CSP team to the sales team such as delistment, listing period changes, PIPO arrangements, and retail price changes announcements.
Trade Spend / Cost Optimization
  • Track and improve trade spending in POSM and GWP costs with external suppliers.
  • Improve overall deployment processes and shorten timelines to roll out key activities in the market.
Key Stakeholders
  • Internal: Customer Business Development, Customer Service, Brand Marketing, Finance
  • External: Activation and Trade Material Supply Agencies
Travel

No travel is required.

Essential Experience/Skill/Knowledge
  • Bachelor's Degree.
  • 2 years relevant working experience in Channel and Category Development, Trade Marketing in the FMCG industry.
  • Experience in relevant field sales or trade marketing experience.
  • Proven accountability and ability to focus and drive critical topics and empower others.
  • Proven skills in collaboration.
  • Demonstrated self-starter with the ability to deliver results in a lean, agile organization.
  • Demonstrated problem-solving ability; excellent oral and written communication skills for project management.
Desirable Experience/Skill/Knowledge
  • Demonstrated knowledge of the market brands, products, and customers.
  • Strong influencing skills for both peers and stakeholders to represent Customer Development needs.
How To Apply

Please apply online and add your updated resume. Your application will be reviewed against our requirements, and we will be in touch to provide you with an update on the status of your application if shortlisted.

About Unilever

Be part of the world's most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good, and get more out of life, giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us, and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

Unilever is an organization committed to equity, inclusion, and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever, we are interested in every individual bringing their 'Whole Self' to work, and this includes you Thus, if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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