Franchise Development
4 days ago
This job is about managing and supporting franchisees to grow their businesses. You might like this job because you get to oversee marketing strategies, ensure brand standards, and drive financial success for franchise stores.
Responsibilities- Responsible for guiding and supporting franchisees in their daily operations, ensuring compliance with brand standards.
- Conduct regular checks on franchisee operations, assist in resolving operational issues, and drive business growth.
- Provide training and coaching to franchisees to improve their management skills and operational efficiency.
- Organize regular franchisee meetings to share successful cases and operational tips, fostering franchisee cohesion.
- Marketing Support:
- Develop and implement marketing plans for franchise stores based on market research, ensuring promotional activities effectively boost sales.
- Assist franchisees in formulating local marketing strategies tailored to regional market demands, driving localized brand development.
- Review franchisee promotional activities and advertising materials to ensure they align with brand image and marketing requirements.
- Brand Standards and Process Oversight:
- Ensure all franchise stores adhere to company brand standards, service processes, and operational procedures.
- Conduct regular store inspections, evaluate compliance with brand image, service quality, and product standards, providing improvement suggestions.
- Report regularly to headquarters on franchisee performance and market feedback, suggesting necessary improvements.
- Financial and Performance Management:
- Assist franchisees with budgeting and financial management, monitoring their cost control, profitability, and use of operating funds.
- Analyze sales data, monitor franchisee performance, ensure targets are met, and take necessary actions to adjust operations.
- Oversee inventory management and supply chain operations, ensuring efficiency and avoiding stock shortages or excess.
- New Store Opening and Expansion:
- Assist in evaluating potential franchisees, supporting them through site selection, contracts, and store opening preparations.
- Provide operational and technical support for new store openings, ensuring smooth launches and achieving initial targets.
- Track the performance of new stores post-launch, providing ongoing support and optimization recommendations.
- Industry Trends and Competitive Analysis:
- Stay updated on industry trends and market dynamics, adjusting franchisee operational strategies to enhance competitiveness.
- Analyze competitor strengths and weaknesses through market research, proposing improvements.
- Enhancing Franchisee Satisfaction:
- Establish a feedback mechanism to regularly collect franchisee opinions and suggestions, improving company policies or services.
- Follow up on franchisee complaints and ensure timely resolution, maintaining long-term positive relationships.
- Fluent in both spoken and written Mandarin (or Cantonese) and English to communicate effectively with franchisees.
- A Bachelor's degree or higher in Marketing, Business Management, International Business, or related fields is preferred.
- At least 3-5 years of experience in F&B retail, hospitality, or franchise management.
- Practical experience in managing franchisees, especially in multi-location or regional operations, is preferred.
- Familiarity with franchise operations, market expansion, and cost control.
- Excellent communication skills to liaise with various types of franchisees, understand their needs, and provide tailored solutions.
- Strong cross-department collaboration skills, able to coordinate between headquarters and franchisees to ensure policy execution.
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